Tourism Industry Development Advisor

• A workplace of positive people and ideas
• A brilliant city, an exciting lifestyle
• Full Time, 3-year fixed term role starting at $127,346 + 11% super

About the Opportunity

As part of AEDA, the Advisor, Tourism Industry Development will drive AEDA’s approach to growing Adelaide’s visitor economy.  You will be the central point for destination stewardship, increasing the range of products and experiences that will attract people to visit Adelaide and stay longer. You will play a key role supporting the development of more robust capabilities in the visitor economy sector and developing partnerships with government agencies and the private sector to deliver initiatives that increase the number of people visiting the City.

Some of the day-to-day things you’ll see yourself doing include:

• Providing research and practical advice to the AEDA Board and management ensuring that AEDA delivers a contemporary approach to Tourism Industry Development and destination marketing.
• Developing and implementing new and innovative visitor experiences that build the Visitor Economy including developing new bookable products, itineraries and wayfinding strategies that lengthen visitor stay and maximise the value of their time in the City.
• Driving the development of a new Visitor Experience Centre and providing strategic direction in the day-to-day management of the Visitor Information Centre and the Visitor information Services (VIS) programs.

About You

To be successful in this role you will have:

• Working knowledge of Tourism principles and the development and delivery of Visitor attraction strategies, programs and projects.
• Proven track record of successfully leading projects and initiatives that grow visitor numbers in a city or region.
• Sound understanding of current and emerging trends within local and international Visitor growth and attraction trends.
• Experience in the development of Tourism services, facilities and initiatives at a commercial level.
• Knowledge and experience in destination marketing.
• Proven ability to successfully manage external relationships to the benefit of the organisation.
• A demonstrated commitment to internal and external customers demonstrated through the provision of timely, reliable and expert advice on matters within area of responsibility.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage, unique natural surrounds and structures its footprint in a way that allows it to adapt to the changing needs of the community and a dynamic global landscape. Our focus is on our community’s wellbeing and quality of life - investing in city improvements and on future planning, so we continue to design a liveable city where future generations can continue to live authentic and meaningful lives. This is an exciting opportunity to join our team and be a bigger part of our amazing city!

The role of Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, is to accelerate economic growth in the CoA by attracting investment and supporting businesses, growing the visitor economy, supporting residential growth, growing an annual events calendar and marketing the city as a whole.

At the City of Adelaide, we thrive in an environment that is welcoming, inclusive and safe, and celebrates difference.  We value and embrace our diverse perspectives and recognise the value diversity has in fuelling innovation and enabling brilliant experiences for our diverse community.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Michael Rossi on 8203 7814.

Please submit a Resume and a Cover Letter expressing the skills, experience and qualities you can bring to this position addressed to Michael Rossi, Executive Manager, Marketing.

Please review the position description prior to submitting an application by following the prompts to apply.

For more information about what it’s like to work for the City of Adelaide, including the benefits, please visit www.cityofadelaide.com.au/careers

Applications close at 11.59pm, 3 March 2024.

Please be advised this is a full-time, 3-year fixed term opportunity with a starting salary at the Level 8 Classification commencing at $127,346 + 11% superannuation.

We encourage Aboriginal and Torres Strait Islander People, and people living with disability to apply.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. If you require assistance with our recruitment process, you are more than welcome to connect with our People Services team on (08) 8203 73***or ***********@cityofadelaide.com.au. Please note, applications received via this email will not be considered.