Website & Ecommerce Specialist

BE THE DIFFERENCE
At AIA, we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important part role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.
The Opportunity
AIA Australia has a fantastic opportunity for a Website & eCommerce Specialist to join our vibrant and high profile Direct Digital Propositions team. This exciting key role will see you driving the performance, maintenance and optimisation of AIA Australia’s corporate website and digital content across a diverse mix of responsibilities.
To do this successfully you will:

• Implement the digital content plan and schedule, adhering to the activities, priorities and processes outlined within, and apply user-centered (i.e. UX, accessibility) design and best-practice (i.e. SEO, IA, editorial) principles to all digital content activity, predominantly using Adobe Experience Manager (AEM).
• Recommend page design and layout in accordance with SEO and global brand guidelines
• Implement SEO recommendations
• Recommend and implement CRO recommendations with the broader website team
• Participate in enterprise web, mobile and app projects
• Manage the set-up and execution of marketing campaign activities onsite
• Work with the analytics team to set up tagging and tracking of campaign activity
• Ensure content is accurately represented and optimised for the customer journey
• Participate in enterprise web, mobile and app projects

Successful applications will demonstrate:

• Prior experience using Adobe Experience Manager and Adobe Analytics is a must.
• Ability to work collaboratively with a broad range of internal clients at all levels to unpack complex concepts and build trusted relationships
• Demonstrated experience working in a digital team with website or digital marketing experience.
• Demonstrated experience in SEO and CRO
• Can-do attitude and able to effectively prioritise and manage competing priorities in a fast-paced environment
• Ability to lead, influence, negotiate and engage at varying levels of the organization.

Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life everyday
• Access 4 additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive managers
• Flexible working arrangement

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. Through life and health insurance, financial wellbeing and our total wellbeing ecosystem that includes AIA Vitality – the world’s leading science-backed wellbeing program – we’ve started a movement to make Australia the healthiest, best protected nation in the world.
AIA is different. Are you?
If you want to be part of an organisation that helps people live better every single day, apply via the link