Account Executive

Company Description

ROLE PURPOSE

Perform media buying activities across all mediums and provide accurate reporting and buying services to the team and clients.

CORE RESPONSIBILITIES:

• Delivery of tasks to deadlines
• Accuracy of reporting and inputting
• Investment delivery and management
• Financial Management
• Campaign Management

ACCOUNTABILITIES

• Execute the activation of campaigns as per the internal implementation plan in order to meet planned objectives
• Ensure campaigns are tracked and optimised and media post analysis is completed weekly
• Delivering a timely and insightful final buy - highlighting buying deliveries, added value and any issues which may impact campaign delivery
• Lead delivery of daily holdings checking, material management, POPs etc.
• Assist Investment Manager / Account Manager / Digital Account Manager in all planning by sourcing relevant information when asked
• Assist Account Manager / Investment Manager / Digital Account Manager in divisional portfolio management across client - internally
• Attend all internal briefings
• Media implementation
• Responsible for accurate buying / execution of campaign objectives and buying strategy
• Ensure their final buys are completed and correct
• Responsible that all booking confirmations have been checked within 2 days of booking
• Responsible that all bookings are loaded in BCC correctly within 1 day of booking
• Assist Investment Manager in filling out monthly Added Value reports by medium on a quarterly basis
• Responsible for managing buys within set budgets
• Deliver highly competitive rates across all media outside of master media deals (speak to Investment Director for benchmarks)
• Building effective relationships with creative agency partners and media
• Provide client with latest market intelligence relevant to their business on a regular basis - e.g. email client weekly of a top rating program that they have bought into, create hype and excitement around each campaign (work with Investment Manager so not doubling up)
• Assist Investment Director with monthly reports including TV strike rates, Digital tracking, CPM/CPT tracking, Added Value, Savings and any other reports requested
• Ensuring accurate and timely data entry of campaigns using correct rate cards, surveys, Pos
• Run all tracking reports and take Investment Manager / Digital Account Manager through findings
• Work with Investment Manager to understand how to continually optimise campaigns to deliver on set goals and KPIs
• Run all weekly tracking reports across all active media channels
• Monitor campaigns to make sure they are delivering against planned objectives and discuss with team next steps
• Make sure that that TV post is matched correctly, spots flagged correctly
• Assist in negotiation of make goods, compensation and shortfalls across all media channels
• Apply learnings from previous campaigns in all relevant reports
• Assist Investment Manager in running monthly competitive reports - figures only (give to AM 5 working days' prior due date)
• Assist Investment Director in annual competitive reviews
• Responsible for reporting accuracy, and timely delivery of reporting

TECHNICAL SKILLS

• Demonstrate a solid understanding of audience trends across all media channels
• Ensure that bought deliveries are within tolerance of planned - anticipating issues early and addressing with the Investment Manager and Business Management team
• Demonstrate competency for all relevant systems including: BCC, eTAM, TARDIIS, MOVE, Asteroid, Microsoft Office & Nielsen Answers

SOFT SKILLS

• Collate info for presentation to team, manager and client in a thorough and insightful way
• Clear and efficient communication at all times
• Contribute to the development of the AC - including some training
• Should be capable of delegating and communicating with multiple stakeholders
• Capable of making decisions in high-pressure situations. Looks to find solutions that result in win-win outcomes for everyone involved
• Strong interpersonal and problem solving skills

EXPERIENCE

• Competent in investment process and tools and buying fundamentals
• 1-2 years in industry
• Demonstrate a solid understanding of audience trends across all media channels
• Complete knowledge and understanding of client media contracts and implement all aspects correctly

KEY AGENCY PERFORMANCE INDICATORS

Client Satisfaction

• Ensures that all tasks are completed in an accurate, timely and professional fashion to deliver on internal and external requirements.

Relationships

• Professionally represent the agency at all times
• Positively driving the Zenith reputation
• Is acknowledged for being open, curious and innovative, a dynamic and positive team player, a good ambassador of the Brand

Accuracy

• High level of attention to detail, accuracy across all tasks, detect and solve and issues
• Prioritises and manages tasks/time efficiently
• Uses strong interpersonal skills to solve problems and deliver outcomes
• Strong process management skills and perseverance with resolving ongoing issues
• Proficient excel skills

Delivery

• Prioritises and manages time efficiently
• Passionate about our industry and our client's business. Seeks to learn more about our industry, clients & consumers
• Accountable for all admin and data entry, loading and coding.

Qualifications

Additional Information