Acquisition Marketing Lead

The short story:
We're looking for an Acquisition Marketing Lead to join our Sydney-based Marketing & CX team! The Acquisition Marketing Lead role exists to increase overall market share and share of wallet for existing customers and to optimise our marketing automation and operations processes. This is achieved through various top-of-funnel campaigns and activities for acquisition, growth and account-based marketing.
Reporting to the Head of Marketing, CX & Corporate Communications, this is an exciting role for an energetic and results-driven marketer that will provide the right candidate with an opportunity to be part of an amazing transformation. This is a great opportunity for a Campaign Manager or Lead Gen Specialist looking for your next step.
About ReadyTech:
Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer's diverse problems - supporting multiple businesses across a variety of markets to be ready for anything.
We're an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can't be found in any other company.
It's an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star - the communities we serve, and society at large.
You will get to:

• Create and execute acquisition and upsell/cross-sell campaigns and events (online or face-to-face) that increase overall market share and existing customer share of wallet
• Partner with Enterprise Sales to drive, develop and deliver account-based marketing programs for agreed target accounts, including running regular reviews
• Support Sales and Customer Success teams through the development of supportive campaign collateral and sales enablement materials aligned to all acquisition initiatives, including evergreen assets such as competitor insights and battlecards
• Lead the charge championing best practice CRM data management and subsequent initiatives to drive progressive profiling and information management between teams
• Plan and execute on, with guidance from the Brand & Content team, all campaign assets for web, email and social as well as managing the build of dynamic, trackable landing pages and A/B testing emails
• Execute detailed quality control checks to ensure all campaigns are deployed to a high standard with appropriate tracking in place
• Support the development of a content strategy including planning and mapping campaign requirements and then collaborating with internal stakeholders to deliver on-time, to a high standard

More about you

• You have excellent written and verbal communications skills (seriously, great grammar and a positive email tone is imperative!)
• You have highly developed stakeholder engagement and management skills including the ability to adapt your working style to different people and environments
• You can juggle multiple projects simultaneously, effectively prioritise tasks and meet deadlines while driving results
• You have outstanding analytical and reporting skills, working with complex datasets to understand performance, optimise campaigns, drive decision-making and measure outcomes
• You have demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social
• You have a track record for developing and executing end-to-end acquisition lead gen marketing campaigns across a range of channels, from planning and execution to post-campaign analysis
• You take a pragmatic, data-driven approach to campaign development and a strong understanding of the marketing funnel and conversion optimisation
• You have a minimum 4-6 years of experience in B2B marketing, ideally within the technology or education sector

Why you should become a ReadyTecher:

• A day off for your birthday- hip hip hooray!
• Additional 4 days of leave each year
• ReadyTecher Awards each quarter with the chance to win flights and accommodation to Hamilton Island
• Hybrid work, with in-house baristas in Australia via the Ready Beans team
• Access to Sonder- a technology-driven platform supported by safety, medical and mental health experts - available 24/7
• Paid parental leave
• Additional paid leave for miscarriage, endometriosis and menopause
• Volunteer leave
• Flu vaccinations
• And plenty of ReadyTech merch drops along the way!

ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.
As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check. Should you have any questions or concerns regarding these requirements, please feel free to contact us.
So, if you are ready for anything, please apply today. Please note that if your application is progressed to the next stage, we will send you some testing to complete as part of your application as we have found this helps us to quickly identify potential ReadyTechers!