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Form of workDigital Communications Advisor The State Insurance Regulatory Authority (SIRA) is looking for an Advisor Digital Communications to join our team! Benefits Fantastic ongoing clerk grade 7/8 opportunity. Salary range: $106,025 – 117,363 super, commensurate with experience. Genuinely flexible working arrangements, Sydney CBD. Excellent career development and learning development opportunities. State of the art offices. The Media and External Communications team sits in the Customer Data and Delivery directorate of the State Insurance Regulatory Authority (SIRA) and is responsible for all external communications. About the role An exciting opportunity exists for an experienced Advisor to join the Media & External Communications team at SIRA. This role will focus on supporting the delivery of SIRA’s website and digital communication initiatives, including activities that increase stakeholder engagement, improve public trust and organisational health in alignment with the strategic direction of the organisation. Day-to-day you will help: Manage SIRA’s Salesforce Marketing Cloud account. Manage SIRA’s social media channels. Manage SIRA’s website, perform web editing tasks, approve workflows, and ensure all content meets WCAG accessibility requirements. Your responsibilities will include: Develop and implement effective Digital Communications and engagement using a range of channels such as Salesforce Marketing Cloud (SFMC), social media and the SIRA website. Monitor, maintain and champion digital communication policies, standards and guidelines ensuring they align with relevant legislation and current practices. Collaborate with subject matter experts and work alongside internal and external stakeholders to contribute to team and organisational goals. Provide timely and relevant advice to managers on staff and stakeholder engagement strategies to inform decision making and achieve business objectives. Develop effective electronic direct mail communications for key stakeholder groups. Development of training materials and conduct internal staff training where required. Monitoring, reporting and analysis of data reflecting the performance of digital channels, and to support informed decision making and planning. Working efficiently across simultaneous projects within defined timeframes, whilst being responsive and resilient in a changing environment with competing demands. Managing high volume, ongoing engagement channels while exploring options for improved or alternative approaches. For more information on the role and its accountabilities, click here to view the role description. About you: You are experienced in web editing and CMS platforms (Squiz Matrix preferred). You are experienced in Salesforce Marketing Cloud. You are experienced in various social media channels and best practice, including writing posts, imagery and community engagement. You have experience providing data and related insights using Google Analytics (GA4) and dashboards. You have knowledge of current and emerging trends in communications, particularly Digital Communications and engagement across NSW Government. You are passionate about customer focused communication with experience in translating complex information into simple, plain English content to improve customer experience. You have experience developing content for multiple audience groups and for use in different…
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