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Form of work Hotelbeds is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team Hotelbeds, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
JOB DESCRIPTION:
The successful candidate will be very comfortable working with our customers, partners, sales, and the extended marketing functions in Hotelbeds, to execute high quality marketing initiatives. You will have experience of delivering highly successful campaigns to SMEs and large enterprise customers and working closely with sales & supply teams on joint go-to-market initiatives. A good knowledge of business-to-business marketing, within the technology sector, is crucial.
This position offers excellent opportunities for growth and increased responsibilities based on performance and company momentum and flexible working hours to best accommodate the different aspects of your professional and personal life.
The Area Marketing Manager, APAC, role is central to our go-to-market efforts in the APAC region. Your mission is to align Hotelbeds goals with the regional business needs and translate those into a consistent, effective, and scalable marketing plan that will generate the thought leadership, awareness, and demand to support the growth of Hotelbeds’ business in the region. The role partners closely with Commercial leadership. A key part of your role will be to champion global, regional, and local country business priorities and ensure they are reflected in our Marketing plan design and deliverables. You will be involved in both the strategy and execution of APAC´s Marketing programs.
This diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be proactive in helping your team-mates wherever possible.
LOCATION
This position will be preferably based in Australia and home based reporting to the Head of Marketing in the APAC and MEAI directly, within the Marketing and Digital Presence department.
ACCOUNTABILITIES & RESPONSIBILITIES
Working closely with the Head Marketing in the APAC and other regional leaders to define the marketing strategy for the region.
Act as Marketing business partner to the commercial leadership.
Represent local needs, market insights & knowledge within the wider APAC region and Global Marketing team making sure that within the global content the APAC needs are reflected.3.
Increase the visibility of Hotelbeds and its senior leaders in the region, through organic and paid efforts, collaborating closely with the Global Marketing Team and PR.
Develop and execute the marketing plan for the region, based on the business goals.
Manage daily operations of marketing efforts for the region: craft compelling messages along with content creation team, develop powerful campaigns, and continuously optimize performance.
Develop and execute go-to-market strategies for Hotelbeds´ product and services suite throughout the APAC region.
Implement innovative demand generation programs across multiple channels to accelerate business growth.
Be the voice of our customers. Develop ideal customer profiles for target audiences in each new commercial market and understand their pain points and purchasing behaviors.
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
