Assistant Digital Merchandising Manager

Job Description

Are you a Digital Merchandiser who is passionate about the toy industry?

Bring your digital & e-Commerce experience to help us plan and execute the Digital Merchandising agenda.

No relocation assistance is offered for this position

• Lead & be accountable for owning the digital shelf scorecard. Driving the delivery of key KPI metrics, and managing stakeholders in order to deliver results.

• Turning digital shelf insights into action, with a goal of constant optimization. Optimisation in such areas as PDP pages, thumbnails, organic on-site search, naming conventions, taxonomy, etc.

• Drive digitally influenced mindset - Coordinate closely with sales and marketing teams to ensure accurate execution of strategy; create regular touchpoints for feedback and coordination to improve the consumer journey and experience with LEGO brand online.

• Lead the set up activities for new launches and PDPs. Coordinating to get products live

• Digital eComm asset management. Collates, localises and distributes materials for Product pages updates by specific customers as needed.

• Responsible for communicating and sharing the digital shelf journey across the commercial organization. Including sharing of best practice locally & regionally.

• Local representative for the online scraping tool - eStore or equivalent.

• Build strong & manage stakeholders both internally (Sales / marketing / regional) and externally (customer UX teams).

• Ratings & Reviews – Own the relationship & co-ordination of Home Tester Club sampling & review Syndication (Bazaar voice)

Play your part in our team succeeding

Ecommerce is a strategic priority for The LEGO Group, in particular how the digital environment is a key influencing pillar along the consumer journey.

This role, Assistant Digital Merchandising Manager will provide support in bring to life the LEGO brand across key accounts, working closely with the eCommerce, Sales & Marketing teams to drive growth.

The successful applicant is encouraged to bring digital/ecommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities across BU ANZ to innovate for the future.

The role is responsible for Digital Merchandising and close collaboration with Marketing, LEGO regional and global ecommerce networks and external partners to optimize the customer experience and journey and ensure the LEGO brand and products are presented in the best possible way on retailer sites.

The Assistant Digital Merchandising Manager will represent TLG in their day to day interactions with our business partners, bringing to life and delivering on our Partner Promise, and in true LEGO fashion, have fun doing it and ultimately bring the LEGO play experience to many more children in Australia.

Do you have what it takes?

• 5+ years’ experience in digital & Digital merchandising within eCommerce. Experience with consumer-packaged goods and/or children’s category strongly preferred.

• B.A. in Business, Marketing, Analytics, or related field with high level of academic achievement is preferred

• Detailed knowledge of digital marketing tools and best practices in the B2B landscape.

• Direct “hands on keyboard” experience with digital media for B2B eCommerce accounts (e.g. Amazon Advertising) or other external media agencies

• Deep working knowledge of eCommerce sites, including understanding of market dynamics and key interdependencies.

• Ability to partner with cross functional stakeholders including but not limited to sales, brand marketing & analytics, in order to solve complex problems and deliver financial results.

• Independent, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere. Adaptable to changes and be at the forefront to lead change in both actions and behaviour.

• Ability to work independently and collaboratively in a team environment. Understand what it means to achieve success with others and through others

• Ability to work quickly and accurately in a fast-paced environment while managing many projects at once.

• Previous role focused on shopper-orientation and, customer focus.

• Strong openness and proactive attitude to engage, spar and influence on key responsibilities.

• A learning mindset, embracing and thriving with change

• Excellent written and verbal communication skills; must be able to present data in an organized manner.

Nice to have:

• Previous experience in Online Search, and understanding of tools and insights that drive organic search optimisations.

• Experience working with top [LOCAL] eCommerce platforms preferred, but not required

#LI-JY2

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.