Assistant Marketing Manager - International Gcg (12 Month Secondment)

Job Description:
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalised digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.
Find your place in marketing on #TeamAmex.
Description
The Global Client Group and US Large Market (GCG & US LM) Enterprise Marketing organisation manages American Express’ largest and strategically important commercial clients – driving differentiated value and providing solutions that meet the diverse and global needs of the company’s most valuable corporate customers.
The GCG & US LM Enterprises Marketing segment vision is to deliver an outstanding Travel & Entertainment (T&E) value proposition and accelerate growth of our B2B solutions to meet our customers’ growing payment needs.
How will you make an impact in this role?
The Marketing Analyst - International GCG Marketing (12 Month Secondment) will contribute to the international marketing strategy, for the APAC region, by delivering compelling campaigns to generate demand and deepen engagement with our key customer audiences (Decision Makers, Program Administrators and Card Members). The ideal candidate will have proven an ability to effectively manage and prioritise a multitude of initiatives to ensure consistent delivery and have a natural curiosity to deeply understand the needs of our customers.
This role interacts at multiple levels of the organisation with many cross-functional business partners including local marketing teams, Brand, Compliance, Client Management as well as external creative agencies.
Key success metrics include brand awareness, reach through multi-channel marketing initiatives and customer satisfaction (NPS).
Key responsibilities:

• Support the development of and execute the Decision Maker marketing strategy to deliver a best-in-class corporate T&E programme and accelerate adoption of our B2B solutions among current clients and prospects
• Deliver marketing campaigns to drive engagement and awareness amongst Card Members across the customer lifecycle.
• Craft compelling marketing messages and deliver them to our customer segments (Decision Makers, Program Administrators and Card Members) through multi-channel initiatives.
• Work with wider team to drive awareness of American Express’ merchant acceptance and coverage globally
• Deliver our paid media strategy by pinpointing relevant media across APAC, building relationships with key publishers, and developing marketing messages to reach our key audiences
• Build a library of value proposition marketing collateral to increase awareness of both our T&E and B2B solutions and support prospecting conversations
• Build and maintain strong collaborative relationships with global & local marketing teams and broader client management organisation to align initiatives and meet emerging business needs

Minimum Qualifications

• Self-starter who can thrive in a dynamic environment
• Outstanding partnership skills to enable a broad network to achieve results
• Strong communication skills and ability to influence internal and external partners
• Track record for driving results and delivering against important metrics.
• Ability to analyse and interpret marketing performance to influence marketing investments
• Experience in working with creative agency and delivering innovative marketing through digital channels
• Natural curiosity to understand customer needs
• Can do attitude with the ability to have fun!

Preferred Qualifications

• Experience in end-to-end customer marketing strategy and execution desirable
• Experience in digital, paid media and multi-channel marketing desirable

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.