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Form of workSummary:
We are seeking a highly motivated and experienced Brand Manager to oversee the development and execution of our brand strategy. The successful candidate will be responsible for managing the brand image, creating brand awareness, and ensuring consistency in messaging and visual identity.
Responsibilities:
- Develop and implement brand strategies to increase brand awareness and drive sales
- Manage the brand image and ensure consistency in messaging and visual identity across all channels
- Conduct market research to identify consumer trends and insights to inform brand strategy
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives
- Monitor and analyze brand performance metrics to measure the effectiveness of brand strategies
- Manage budgets and allocate resources to maximize brand impact
- Build and maintain relationships with key stakeholders, including internal teams, external partners, and vendors
Qualifications:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in brand management or marketing
- Strong understanding of brand strategy and marketing principles
- Excellent communication and interpersonal skills
- Ability to think creatively and strategically
- Strong project management skills and ability to manage multiple projects simultaneously
- Experience working with cross-functional teams and external partners
