Brand Manager

We are seeking a Brand Manager to join a leading wholesaler in the accessories field. As a Brand Manager, you will have the opportunity to shape the future of the brand and make a significant impact in the industry.

Job Description:

We are seeking a talented and motivated Brand Manager to drive brand profitability and growth across territories covered by the distribution license agreements. This role involves championing brand initiatives, formulating brand strategies, and overseeing marketing activities, with a focus on campaign briefing and execution, content planning, and managing owned social media channels.

Responsibilities:

• Develop and implement comprehensive brand strategies to drive growth and profitability.
• Manage relationships with customers, suppliers, internal stakeholders, and third-party marketing resources.
• Evaluate international product range and select domestic range considering international fashion trends.
• Set wholesale and retail price points in line with profit margin requirements and brand positioning.
• Formulate and deliver go-to-market tools within seasonal timeframes.
• Translate international marketing strategies into local initiatives and implement advertising and promotional campaigns.
• Coordinate marketing/advertising campaigns within specified budgets.
• Ensure display, point of sale material, collateral, and packaging are ordered and available.
• Manage the output of the Merchandising team to support brand growth and customer success rates.
• Present range selection seasonally to retail partners and internal team members.
• Responsible for range presentation/sell-in for major accounts across all brands.
• Coordinate seasonal training events with key accounts to ensure brand support.

Requirements:

• Proven experience in brand management or marketing within the fashion/accessories industry
• Strong understanding of marketing principles, including campaign execution, content planning, and social media management
• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and consumer insights
• Strong organizational skills and attention to detail
• Experience managing relationships with customers, suppliers, and internal stakeholders
• Experience in range development, selection, and inventory management is a plus.

How to Apply: If you are passionate about driving brand growth and profitability in the accessories industry, we invite you to apply. Please submit your resume and a cover letter detailing your relevant experience to *******@tshr.com.au