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Form of workAbout Us:
Our client is a prominent player in the consumer goods market within Australia, boasting a diverse portfolio of brands across various sectors. With a strong presence in the health, beauty, and wellness industries, they pride themselves on delivering high-quality products that cater to the needs and preferences of consumers.
With an established range of products across health, wellness and beauty categories, our client utilises multiple channels for sales, including pharmacies, grocery stores, retailers, and eCommerce platforms. Their culture has a strong emphasis on teamwork and values such as integrity, innovation, and customer satisfaction. The company's team is comprised of dedicated professionals who are passionate about driving growth and delivering excellence in all aspects of their work.
Role Overview:
The Brand Manager - Health is a key position responsible for delivering on the 2024 strategy already mapped out by the established team with a key focus on execution across various channels, for the healthcare portfolio - including the high growth Fusion brand.
As the Brand Manager they will have a deep understanding of brand building, with a core focus on consumer led brand building and proactive thought leadership. Additionally, you will contribute in shaping the vision for the portfolio of brand's within health and Translate brand strategy into go to market plans that are innovative to drive growth and execute to deliver on budget.
Candidate Profile:
The ideal candidate for the Brand Manager role will come with a minimum of 3 years’ experience at Brand Manager level in a consumer-centric business, preferably within the healthcare or FMCG industry. A passion for the health/wellness is key, with the candidate having experience in the pharmacy channels.
They should possess a proactive attitude, be agile in their approach and be capable of bringing new ideas to the table. Experience in brand execution and project management is essential with exposure to an omni-channel approach being preferred
Utilise a complete marketing mix, category understanding, brand building expertise and collaboration skills to ensure profitable and continual growth.
Necessary skills/qualifications include:
- A background in a health/wellness category
- Utilise a complete marketing mix with brand building expertise
- Proven experience in consumer-led brand building position
- Strong analytical skills including trend and performance analysis
- Previous agency partnership experience
- End to end management of product launches from inception to execution is desirable
- An agile, proactive approach to day-to-day tasks, being solution focused
- Exposure to an omni-channel approach
- Experience in the stage-gate process is desirable
Additional Requirements:
The ideal candidate will possess an entrepreneurial approach, driven by achieving results within a business which gives the opportunity to develop continuously. They should be comfortable dealing with stakeholders, both internally and externally to ensure seamless alignment between all parties involved in marketing activity.
Key stakeholders for this position include the senior Brand Manager, acting marketing director and assigned creative and media agencies.
Experience with the Therapeutic Goods Administration (TGA) is highly valuable, particularly in relation to products like Fusion, which are TGA listed. The candidate should be prepared to navigate challenges associated with integrating brands with significant legacy.
What they offer:
The role provides opportunities for professional development and growth within the organisation.
Other benefits include a supportive work environment, hybrid working arrangements, a collaborative team culture, and the chance to make a meaningful impact in the consumer goods industry.
