As a Digital Business Analyst, you will play a crucial role in driving digital initiatives and facilitating the organisation's digital transformation. Collaborating closely with stakeholders from various business units, you will be responsible for analysing business processes, gathering requirements, and identifying opportunities for leveraging digital technologies to enhance business operations and customer experiences. By applying your expertise in digital solutions and business analysis, you will contribute to the development and implementation of digital strategies that align with organisational goals and objectives.
Key Responsibilities:
- Collaborate with stakeholders to understand business objectives and requirements for digital projects and initiatives.
- Conduct thorough analysis of existing business processes, systems, and workflows to identify areas for improvement and optimisation.
- Define and document detailed business and functional requirements for digital solutions, ensuring alignment with business goals and user needs.
- Work closely with technical teams to translate business requirements into technical specifications and ensure successful implementation of digital solutions.
- Facilitate workshops, meetings, and stakeholder interviews to gather requirements, elicit feedback, and drive consensus on project deliverables.
- Assist in the development of digital strategies and roadmaps, identifying opportunities for innovation and competitive advantage.
- Support the testing and validation of digital solutions, including User Acceptance Testing (UAT) and stakeholder demonstrations.
- Provide ongoing support and guidance to business units during the implementation and adoption of digital solutions, ensuring smooth transition and user satisfaction.
- Stay informed about emerging digital trends, technologies, and best practices, and proactively identify opportunities for continuous improvement.
- Essential Requirements:
- Bachelor's degree in Information Technology, Business, or a related field.
- Proven experience as a Business Analyst, with a focus on digital projects and initiatives.
- Strong understanding of digital technologies, including web and mobile applications, e-commerce platforms, and digital marketing tools.
- Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
- Experience in gathering and documenting business requirements, user stories, and functional specifications.
- Exceptional communication and interpersonal skills, with the ability to effectively engage and collaborate with stakeholders at all levels.
- Ability to work independently and as part of a cross-functional team, in a fast-paced and dynamic environment.
- Proficiency in business analysis tools and methodologies.
Desirable Skills:
- Certification in Business Analysis (e.g., CBAP, CCBA).
- Familiarity with Agile and Scrum methodologies.
- Experience in UX/UI design and usability testing.
- Knowledge of data analytics and visualisation tools.
- Previous experience in digital strategy development and implementation