AddressMyob
Campaign Marketing ManagerTo liberate accountants by halving the time you spend on compliance and admin.
Why MyobVisit website
MYOB (meaning mind your own business) is an Australian multinational corporation that provides tax, accounting and other business services software to small and medium businesses.
About the roleFlare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone. Here at Flare, we’re passionate about helping every team member grow, thrive, and realise their full potential in and outside of work.
If you’re a creative, data-driven, process-oriented marketer looking for your next opportunity, we invite you to apply for the role of Campaign Marketing Manager.
- Ideating, planning and deploying creative, compelling marketing campaigns across the Flare network and external channels
- Build and own a seasonal campaign calendar of initiatives, and work with Flare channel owners to develop enablement materials and align on key initiatives
- Manage end-to-end multichannel campaigns, including crafting messaging/creative and help define product positioning
- Apply experimentation framework to apply continual optimisation and campaign improvements
- Set and track campaign goals and deliverability against targets
- 7+ years of experience in campaign or brand marketing, with a proven track record driving measurable results within a high-growth business or startup
- Significant copywriting experience, with a keen eye for detail and a knack for crafting compelling messaging that resonates and drives users to take action
- Highly proficient in measuring campaign performance, and understanding the drivers and indicators of success
- Proven experience working with external agency partners or in-house design teams to bring campaigns to life, from ideation and briefing to execution
- Ability to multitask, manage time effectively and help the marketing team prioritise high-impact activity
- Previous email marketing experience, demonstrated proficiency with automation and CRM tools
- Experience in B2B/B2B2C/B2C or two-sided marketplace businesses is highly advantageous
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
