Marketing Campaign Manager

AMP

AMP Australia helps Australians to manage and grow their wealth throughout their lives.

As the Marketing Campaign Manager, Growth you will be helping us to deliver this exciting new division. The purpose of this role is to support delivery for achieving customer growth and onboarding targets for Personal Banking and Home Lending Direct and Digital. This will be achieved by designing, executing, and optimising multi-channel digital and direct Marketing Campaigns to acquire and onboard new to bank customers across each portfolio to achieve annual acquisition plans and aligned with the Bank’s vision to be a digital-first Bank. The role will span but is not limited to traditional and digital marketing and events.

You’ll make an impact by;

• Working with the Senior Marketing Manager, Growth to contribute to the creation of the annual marketing activity plan in line with consumer, product, distribution and Group brand objectives and annual business targets.
• With digital and direct marketing subject matter expertise across strategy and execution, full responsibility for development of the overarching customer acquisition and onboarding strategies for both Home Lending and Personal Banking; with seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group. 
• Ongoing analysis and reporting of performance will be a focus, in particular to uncover performance insights and learnings with robust data points that lead to ongoing continuous improvement.   Fluency is required in utilising data and analytics to track campaign performance, optimise campaign performance and conversion in real time, and report on key performance indicators to stakeholders ensuring targets are achieved. 
• As part of the overall customer acquisition and onboarding strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn – how can the acquisition and onboarding strategy deliver more fully onboarded customers with greater efficiency and productivity (time/cost).
• Build effective partnerships with key Bank stakeholders to enable close collaboration with Bank to develop a strong understanding of both Home Lending and Personal Banking portfolios – market drivers, pricing strategy, target audience definitions, proposition and offer development and appropriate measures of success.
• Build effective partnerships across the broader Marketing function, including with agency partners, to ensure digital and direct campaigns are engaging, effective, complement brand activities and align with product launches, promotions, and key events.
• Focus channels requiring creative asset development and production, media planning and content creation and production include but are not limited to paid search, social media, email marketing, affiliate marketing, display advertising and owned channels including amp.com.au, MyAMP app, eDMs and NBIs. 
• Ensure all digital and direct acquisition and onboarding Marketing Campaigns and activities are consistent with customer value propositions, advertising, and creative guidelines.

What matters

• Previous 2+ years experience defining, implementing, and optimising digital marketing strategies across channels, and preferably within Personal Banking and Home Lending
• Experience in delivering Marketing Campaigns and working with product and technology teams to develop and optimise customer acquisition and onboarding experiences
• Broad technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, search and display advertising.
• Understanding of digital marketing trends and emerging technologies.
• Appropriate tertiary qualifications or preparedness to undergo studies in marketing or relevant commercial degree and/or experience.
• Starting with the customer in mind
• Being curious, always asking why, what and how
• Playing as one team, making the Bank’s goals our own.

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  Cross-Functional Collaboration

  Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights

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  Experimentation

  Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

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  Research and Insight Development

  Develop deep market and customer insights to guide strategy and activities

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  Creativity

  Generates multiple innovative/new/novel ideas to solve a problem

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  Numerical problem solving

  Works with numerical information and performs mathematical calculations to solve problems

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  Attention to detail

  Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables