AddressCelebrity Cruises is looking for a Commercial Marketing Director to join our Australian team!
The Commercial Marketing Director is responsible the growth and management of the brand’s awareness, preference, and lead generation actions amongst trade, media, and consumers in Australia and New Zealand to achieve the region’s commercial commitments to the global business.
As the Commercial Marketing Director, you will be responsible for a team of three that own Brand Communications and Online Performance. The Director Marketing sits on the Senior Leadership team and works closely with the Managing Director, Head of Finance & Commercial Planning, and Head of Sales. Responsible for implementing and owning a fully integrated marketing plan to achieve brand KPI’s and business objectives, from guest and revenue targets through to brand health, media exposure and direct lead generation & web conversion.
This position will report into and work closely with key stakeholders in the global marketing organisation to ensure the market needs are clearly articulated and included within all global marketing strategies and initiatives from conception through to delivery.
Your role:
- Responsible for generating and facilitating strategies to drive consumer demand in AUS/NZ across all channels.
- Provide strong leadership/direction and set clear objectives for the team and agencies, ensuring that plans are integrated across all channels to drive demand, maximise return and effectiveness.
- Responsible for identifying business opportunities for the AUS markets.
- Responsible for the EMEA Guest Strategy (market/location, cruise type; NTC, NTB Loyalty)
- To be the voice of the consumer on the AUS SLT by ensuring that consumer and trade insights are at the core of planning and decision making and to regularly validate consumer targeting and segmentation.
- To be the market expert liaison for the global marketing organization, ensuring AUS in-season market needs are clearly articulated and shared with the global marketing team and local strategies are in place to fulfill those needs.
- Providing POV and feedback on market conditions, spend allocation, channel and tactic performance etc.
- Accountable for ensuring close connection with the Miami and AUS office marketing employees by ensuring cross-functional working both locally and across the globe.
- To be the thought partner for VP AUS/NZ for achieving commercial excellence
- Ensuring operational excellence across the global marketing organization
- Key driver of the Annual Operating Plan (AOP) and longer term 5-year plan in conjunction with MD and SLT (Senior Leadership Team).
- To be responsible for overseeing the effective management and investment of the marketing & PR budgets. To include monthly balancing and detailed quarterly forecasting
- Ensure cross-functional working, team cohesion and collective vision through dedicated team days and development plans.
- The management, motivation and personal development of the teams, including an on-going programme of mentoring and skill development & the setting of objectives.
Qualifications, Skills, and Experience:
- Educated to a Degree level with a professional qualification in marketing.
- 10 years’ experience of running Marketing & PR teams ideally in the travel, leisure or hospitality industry.
- Experience of a fast-paced environment.
- Matrix and multi-national organisation experience of US HQ organisation essential
- Strong commercial acumen
- Ability to build relationships, liaise and co-ordinate cross functionally across teams.
- Strong media knowledge and media planning experience across all ATL and BTL channels.
- Demonstrated success in planning and implementing integrated campaigns with a proven impact on the bottom line.
- Proven team development skills.
- Good presence – able to quickly gain the confidence of senior management.
WHY WORK FOR US:
Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work within a fun and friendly team alongside a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons.
