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Form of workPART TIME 3 DAYS A WEEK FIXED TERM CONTRACT ( HYBRID)
WLHH is a leading specialist family violence service providing safe accommodation, advocacy and support to clients experiencing family violence. Women's Liberation Halfway House (WLHH) was established in 1974 by activists of the women’s movement - as the first refuge for women in Victoria and we have continued our 49-year history as Australia’s longest running independent, feminist crisis accommodation service.
WLHH provides a comprehensive crisis response to victim/survivors experiencing family violence, including people from communities with access to least resources, to effectively support them in their transition and recovery:
• Short term crisis accommodation
• Outreach support
• Secondary consultations
• Case management
• Advocacy
ROLE PURPOSE
The Communications and Branding Lead is an exciting new role who will support WLHH with branding and communication strategy following a name change in the near future. The role will also implement communications and marketing strategies as well as timely delivery of campaigns, marketing collateral, through various electronic and traditional channels which support the WLHH’s key service activities, projects, change and growth. This role is also responsible for the website, social media and the upcoming 50th Year Anniversary Celebrations. This role is also responsible ensuring consistent messaging that is aligned to organization’s brand and values to portray a strong feminist organization.
RESPONSIBILITIES AND ACCOUNTABILITIES
• Lead the development and implementation of branding and communication strategy.
• Actively contribute to the review of web and social media policies, procedures, user guides, applications and systems.
• Develop recommendations to the CEO regarding web and social media improvements to meet current needs of the organisation.
• Ensure the website is visually appealing and easy to navigate.
• Work with the Board and the CEO in consultation with internal and external stakeholders to develop external and internal communication plans to articulate the work of the refuge over the last 50 years.
• Engage and develop working relationships with media outlets and sector stakeholders and partners to enhance our advocacy
• Oversee creation from brief to end product to build and develop a brand identity in line with the WLHH’s style guide. Liaise and act as an advocate for victim survivors, when necessary, in their dealings with external agencies and organizations.
• Commitment to continuous improvement, managing change and being flexible to change.
KEY SELECTION CRITERIA
1) Bachelor’s degree in communications, marketing, journalism or a related discipline.
2) Demonstrated experience developing and implementing effective communication strategies and plans.
3. Demonstrated ability to engage, foster and maintain key stakeholder relationships across different media platforms.
4. Ability to liaise with internal stakeholders to source information, develop, and shape content that is appropriate in language and tone for the target demographic and their presenting needs (i.e. staff, referrer, community organisations)
5. Understanding and experience of framing an issue or content for target audiences for media – government, community and sector. Experience or familiarity with pitching media contacts and maintaining media lists.
6. Excellent written and highly developed verbal and communication skills including planning, report writing, speech writing, media release writing and development of presentations which support organisational advocacy/influence.
7. Good working knowledge or familiarity of social media, eDM, web content, and digital management applications such as Mail Chimp.
8) Demonstrated ability and drive to contribute pro-actively and constructively in a team environment, with a high degree of initiative and motivation.
9) Demonstrated skills in using digital software applications and design tool
Desirable
• Demonstrated knowledge and experience of the issues surrounding family/domestic violence and a commitment to improving the safety of victim survivors in the community.
• Demonstrated experience and knowledge of working with people who have experienced multiple disadvantages.
RESPONSIBILITIES AND ACCOUNTABILITIES
• Lead the development and implementation of branding and communication strategy.
• Actively contribute to the review of web and social media policies, procedures, user guides, applications and systems.
• Develop recommendations to the CEO regarding web and social media improvements to meet current needs of the organisation.
• Ensure the website is visually appealing and easy to navigate.
• Work with the Board and the CEO in consultation with internal and external stakeholders to develop external and internal communication plans to articulate the work of the refuge over the last 50 years.
• Engage and develop working relationships with media outlets and sector stakeholders and partners to enhance our advocacy
• Oversee creation from brief to end product to build and develop a brand identity in line with the WLHH’s style guide. Liaise and act as an advocate for victim survivors, when necessary, in their dealings with external agencies and organisations.
• Ensure victim survivors immediate needs are met providing material aid when necessary.
• Commitment to continuous improvement, managing change and being flexible to change.
KEY SELECTION CRITERIA
1) Bachelor’s degree in communications, marketing, journalism or a related discipline.
2) Demonstrated experience developing and implementing effective communication strategies and plans.
3. Demonstrated ability to engage, foster and maintain key stakeholder relationships across different media platforms.
4. Ability to liaise with internal stakeholders to source information, develop, and shape content that is appropriate in language and tone for the target demographic and their presenting needs (i.e. staff, referrer, community organisations)
5. Understanding and experience of framing an issue or content for target audiences for media – government, community and sector. Experience or familiarity with pitching media contacts and maintaining media lists.
6. Excellent written and highly developed verbal and communication skills including planning, report writing, speech writing, media release writing and development of presentations which support organisational advocacy/influence.
7. Good working knowledge or familiarity of social media, eDM, web content, and digital management applications such as Mail Chimp.
8. Demonstrated ability developing and maintaining an effective and user-friendly digital platform ensuring currency, relevance and enabling data analysis and research to improve service delivery
Desirable
• Demonstrated knowledge and experience of the issues surrounding family/domestic violence and a commitment to improving the safety of victim survivors in the community.
• Demonstrated experience and knowledge of working with people who have experienced multiple disadvantages.
REMUNERATION
• Salary and conditions are as per the Social, Community, Home Care and Disability Services Industry Award 2010 Level 6 plus penalties for afterhours and weekend work.
• Access to a salary-packaging program within FBT limits
TERMS AND CONDITIONS
All offers of employment are subject to a six month probation period. All offers of employment are subject to the following:
• Current National Police Record Check (renewed every three years)
• International Police Record Check (where required)
• Current Working with Children Check Assessment notice and card for valid Employment
• Completion of COVID vaccinations in line with government directives
• A Current Victorian Drivers License
• Eligibility to work in Australia
All enquiries and applications addressing key selection criteria to ***********@wlhh.org.au
Applications close 1 Feb 2024
Equal Opportunity Exemption
WLHH has an Equal Opportunity Exemption Act 2010; H282/2022 and applications for this role are open to female candidates only.
