Community And Social Media Coordinator

Social Media and Community Coordinator

Pulse Climbing

Casual - approximately 15 hours per week (working from our Adamstown head office and Warners Bay gym)

Pulse Climbing is seeking a dynamic and creative Social Media and Community Coordinator to join our team at our Warners Bay and Adamstown locations. Working closely with our gym managers and operations manager, you’ll be responsible for coordinating and running social events, and creating, curating, and managing fun and engaging content across our Social Media platforms to help foster our climbing community. This role involves dedicating roughly 5 hours per week to Warners Bay’s Social Media account, 5 hours for events, and 5 hours for coordinating the Social Media team across our whole business.

Social Media Content Creation:

• Create and maintain content to support weekly communications, including Boulder of the Week videos, PSA posts, and other regular content. 
• Create and curate high-quality, visually appealing content for our Social Media platforms.
• Schedule and publish regular posts, stories, and updates to keep our audience engaged and informed.

Social Media Team Coordination:

• Collaborate with the management team to develop, execute, and maintain a comprehensive Social Media strategy for Pulse Climbing.
• Monitor Social Media trends and recommend adjustments to the strategy as needed.
• Assist and coordinate with the Social Media team at all Pulse facilities.

Events Coordination:

• Work with the management team to plan, organise, and coordinate various social events, competitions, and community gatherings.
• Liaise with internal teams and external vendors to ensure smooth event execution.
• Coordinate the capture of event highlights through photography and videography for Social Media and marketing purposes.

Community Engagement:

• Cultivate and foster a vibrant and supportive online community by responding to comments, messages, and inquiries on Social Media platforms promptly.
• Encourage user-generated content and interactions among members and visitors to promote a sense of belonging within the climbing community.
• Identify and collaborate with key influencers and partners to expand our reach and engagement.

Design and Multimedia:

• Utilise design, video, and photography skills to produce compelling visual content for Social Media campaigns and promotional materials.
• Edit and enhance multimedia content to maintain our brand image.

Research and Reporting:

• Stay up-to-date with  industry best practices, competitor activities, and climbing trends to optimise Social Media strategies.
• Analyse Social Media metrics regularly to measure the effectiveness of campaigns and make data-driven decisions.
• Provide a monthly report to the operations manager.

• Experience managing Social Media accounts in a professional capacity is desired, preferably in the sports, fitness, or lifestyle industry.
• Event management experience is highly desirable.
• Proficiency in:
  - Design and content editing software (e.g., Adobe Photoshop, Illustrator, Premiere Pro, and Canva,)
  - Video shooting and editing.
  - Photography. 
• Strong understanding of various Social Media platforms and a willingness to learn how to optimise content strategy in accordance with each platform’s algorithm.
• Great communication and interpersonal skills.
• Outgoing, sociable personality with a genuine passion for connecting with people.
• Self-motivated and able to work independently, as well as collaboratively with the team.
• High level of organisation and attention to detail. 

Please submit your resume, a brief cover letter detailing your relevant experience and interest in the role, and if you have one, a portfolio to ******@pulseclimbing.com.au. 

Applications will be accepted until 25/4/24.