Content Lead

The Content Lead is an integral part of the editorial team at Canstar, Australia’s biggest financial comparison site. We see this role as a ‘trusted content expert’, producing high quality finance content our readers are searching for, as well as providing sub-editing support to our team of writers to ensure our content is accurate, clear and provides consumers with a full picture.We are looking for a highly talented, energetic and positive writer and sub-editor who can maintain strong focus on our content targets while also working seamlessly with a close-knit and supportive team.The role supports the Editor-in-Chief in delivering key elements of our content strategy that contribute to the company’s traffic and revenue targets.Key ResponsibilitiesContent Creation and Editing

• Writing a wide range of compelling and topical content that puts a fresh spin on finance and breaks down complex financial concepts,with a focus on SEO-friendly ‘explainer’ articles. News stories, topical/sharable content and email newsletter articles will also be a focus at times.
• Providing editing support to our team of journalists with an eye on tone of voice, flow, journalistic standards, compliance matters, spelling and grammar as well as fact checking.
• Working directly with the Editor-in Chief, Deputy Editor and the SEO team to pitch topical content ideas based on the news cycle as well as search trends.

Analytics

• Help keep track of article performance by way of both traffic and revenue by regularly checking our internal dashboards and highlighting trends, successes and possible opportunities to the wider team.

Relationship building

• Help develop our external relationships with potential news sources and invite contributors to support Canstar’s contributor strategy and boost the quality of our content.

Key Internal RelationshipsThe Content Lead is a pivotal position within the editorial team. Not only working closely with the Editor-in-Chief, our Deputy Editor, journalists and content producers, this role will work most closely with our:

• Research team, to ensure our data and insights are positioned correctly;
• Corporate Affairs, to help ensure any of our content with media appeal is fully leveraged;

Required Skills & Experience

• 6+ years journalism experience, with a background in digital publishing
• Understanding of, or interest in, SEO, as you will work closely with our SEO team
• A nose for trending, topical stories, a natural storyteller and possessing excellent judgment
• Experience in finance preferred, and an interest in finance is essential
• A journalism or communications degree is essential
• Excellent writing and editing skills, particularly when it comes to checking facts, figures and quotes 
• A working knowledge of written and visual copyright laws
• Experience working with a content management system (ideally Wordpress)
• Demonstrated ability to write high-quality content quickly, and to turn insights or data into a story that will grab the attention of a reader
• Experience adhering to a distinct and premium tone and style and ability to quickly grasp compliance guidelines
• A passion for new media, particularly search trends
• Highly comfortable with numerical or financial concepts
• An interest working in a fast-paced commercial environment
• Entrepreneurial mindset: high energy, enthusiastic, adaptable, pragmatic, proactive, hands-on, strategic, resilient and ambitious.

Additional information

• Fun office activities
• Supportive working environment
• Flexible working arrangements