Content Writer/ Seo Specialist

Company Overview

FinTech Services Australia (FSA) is a dynamic and rapidly growing fintech company based in Perth WA that specialises in developing products and services for the Australian consumer credit market. We are passionate about leveraging modern and innovative technology to create financial solutions that "empower people financially." As part of the SkyCredit group, we support the growth of group brands like Fair Go Finance as it continues to "empower people, financially" and establish its brand presence in the Australian market.

A key part of the strategy execution is the delliveing on th brand promise and key to this is working internally and with partners to deliver concise and engaging content, an SEO strategy to attract the right people, engagement and outreach to support our brand strategy.

About the Role

Reporting to the Head of Marketing, this role is responsible for the crafting of content that supports the brand strategy and marketing objectives across a wide range of channels and platforms, including website, blog articles, social media, customer portal and transactional content. You will have a customer-centric mindset and weave brand storytelling and key messages across all touchpoints.

In addition, SEO will be a key part of the role as you develop high-quality written content, thorough keyword research, on page optimization to increase organic web traffic volume which converts quality leads.

Responsibilities

Content Creation and Optimisation:

• Develop high-quality digital content, such as blog posts, articles, case studies, website copy, EDMs, product descriptions and social media material to engage customers and communicate key brand messages.

• Collaborate with cross functional teams and champion the quality and consistency of messages across all customer touchpoints to create a seamless experience. (Inclusive of system and transactional content)

SEO Strategy and Analytics:

Working in collaboration with our agency partners you will be responsible for:

• Conduct keyword research and implement on- page SEO strategies to boost Search Engine Rankings.

• Develop fresh relevant content that informs and educates our different customer segments on topics related to brand and products.

• Adopt a continuous improvement approach to optimising existing content to improve SEO rankings and refine SEO strategies.

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Research and analyse competitor advertising organic activity

• Work with PPC Marketing Specialist to ensure campaigns consistency & optimisation across both paid and organic activity.

• Analyse website traffic, customer engagement metrics, and SEO performance using tools like Google Analytics and SEO software to measure success and inform future content.

Content Planning and Engagement :

• Create a content strategy/calendar that aligns with business goals, incorporating a mix of formats, topics, and platforms to reach various audience segments. (Includes key events, customer education topics and high value content).

• Use customer feedback and data to inform ongoing improvements to content and engagement strategies.

Outreach and Collaboration :

• Collaborate with influencers, content partners, and other websites to co-create content to reach broader audiences and build authority in the field.

• Identify potential linking and collaboration opportunities and send outreach emails to relevant websites, blogs, and influencers, proposing content collaborations or requesting backlinks.

About You

As well as being equipped with the skills to perform the role you will have a growth mindset and contribute as part of a high-performing team. Attributes that work well in our environment are collaboration and regular delivery outcomes so that we learn as we grow.

Experience

To be considered for the role, you must have:

• Minimum 5 years of proven experience in a similar role (Copywriter, Content writer, SEO specialist)

• Proven experience in content writing and SEO, with a strong portfolio of successful projects.

• Proficiency in using SEO tools and platforms like Google Analytics, Google Search Console, SEMrush.

• Ability to work in a fast-paced, agile environment, meet tight deadlines, and manage multiple projects.

• Strong analytical and problem-solving abilities.

Desirable:

• Experience in consumer finance, insurance or technical industries is highly desirable.

• Experience with ChatGPT AI prompt engineering SEO AI software or similar

Competencies

• Attention to Detail – Ability to review detail, cross check facts, check content for accuracy and make corrections to ensure high quality outputs.

• Analytic Thinking – Review SEO metrics to optimise performance. Analyse data with a view to continuously improve results/outcomes.

• Design and Creativity – Seeks opportunities to create and test new ideas to engage customers which are aligned to the business goals.

• Oral & Written Communications – Possesses strong written and verbal communication skills with the ability to produce diverse and engaging content.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience).

• Relevant certifications in SEO or content marketing are favourable.

What We Offer

The company ensures its employees are recognised with:

• A competitive salary and performance based annual bonuses.

• Opportunities to work on a modern technology platform and work practices

• Exposure to innovative Fintech projects that have a tangible benefits for people.

• A collaborative and inclusive work atmosphere where your ideas hold significance.

• Flexible working arrangements to suit a work/life balance.

• Professional development prospects and ongoing training.

• Health and wellness benefits.

• A positive company culture that ensures you comprehend the strategy, direction, and impact we are making.