Copywriter

illuminance copywriter – an opportunity to make a difference

illuminance Solutions, a technology consultancy with a focus on social impact, is looking for an experienced full-time copywriter to support the company’s rapid growth. illuminance, which has its headquarters in Perth, has built a reputation for its commitment to bridging the digital divide and striving to achieve a more equitable and sustainable future for all. Employees at illuminance come from 23 different countries and include new migrants, refugees, Indigenous Australians, seniors and people with disability. The company has been awarded for its multiculturalism, diversity and inclusion on several occasions, including the Western Australian Multicultural Business Awards 2021.

As such, we are looking for a copywriter who is both skilled at presenting ideas and committed to our values of equality and inclusiveness.

Key responsibilities

Reporting to company CEO and Principle Consultant, you will be responsible for developing a broad range of marketing, communication and PR content. Content will vary from letters, ministerial communications and email campaigns, sale proposals to grant and industry award applications, advertisements, posters and flyers, to digital and social content, to speeches and case studies, to articles, white papers and blogs.

You will be required to simultaneously manage multiple projects with short deadlines and offer your own creative ideas, while establishing a voice and approach that extends across all illuminance content. As a creative thinker, you will be asked to propose copy ideas and present illuminance’s underlying strategic thinking to business leaders.

Write content that reflects our company brand and voice.

Interpret creative direction and adapt points from creative briefs into persuasive copy concepts

Develop and write creative and engaging content for various marketing and advertising campaigns, including social media, email marketing, website copy, and print materials

Collaborate with the marketing team to develop content strategies that align with the brand's goals and objectives.

Produce clean, clear content that adheres to the company’s style guidelines and support various teams with copywriting, editing and proofreading support

Conduct research to understand the target audience and develop content that resonates with them

Actively interface with and build relationships with key stakeholders including business analysts, consultants, media, and other groups influencing public opinion to position illuminance in line with its brand and business strategy.

Manage the editorial calendar to maximise media coverage and develop proactive ideas for outreach.

Qualifications and skills

The successful candidate will:

Have a bachelor’s degree in English, Journalism, Marketing, or a related field.

Be a creative thinker with the confidence to present ideas

Be social media savvy, with a solid understanding and proficiency with management of social media platforms

Proven experience as a Copywriter, with a strong portfolio of work.

Be able to work in a fast-paced environment with strong time management and organisational skills and the ability to prioritise tasks

Ability to work independently and as part of a team

Excellent writing, editing, and proofreading skills.

Demonstrate excellent attention to detail and strong written and verbal communication skills

Have proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator, and Outlook

Have a solid understanding of SEO concepts is preferred

Your Commitment 

As a multicultural business with a reputation as a leader in seeking to ensure diversity and inclusion in the workplace, we expect our employees to embrace and commit to our vision, values, and objectives. As an employee of illuminance, you will be expected to adhere to our code of conduct, policies, and procedures, as well as relevant legislation and standards. That means a commitment to building trusted relationships with colleagues and clients, and to demonstrating cultural sensitivity.

You will also be expected to demonstrate a commitment to ongoing personal and professional development.

Personal Social Media Advocacy

illuminance Solutions actively encourages the promotion of the company through all avenues available to attain and maintain the current goals, objectives, and viability of the business. We also encourage the rebroadcast of appropriate materials as supported, issued, or approved by the company via any employee’s personal social media outlet.

We also encourage and support employee advocacy as an important part of this process.   

What we’re offering you

We know that today’s progressive workforce is looking for more than a “job”. People want to be paid for their expertise, but they also want to feel valued and be part of a community that is striving to make a difference. Crucially, they want to know that what they do matters. That’s important for all of us at illuminance, too. Our offer to the right candidate includes: