Creative Director – Automotive Industry

Are you passionate about building lifestyle brands that inspire customers? Do you have a knack for developing creative content that captures attention and drives sales? Chief Products is seeking an experienced Creative Director to execute the brand's creative vision. This full-time role will be located at our head office in Mudgeeraba, QLD and will include the following duties and responsibilities.

• We only hire visionaries; who love coming to work and looking beyond boundaries.
• We prioritise our brand; by creating epic content and exceptional customer experiences.
• We're dedicated to excellence, and truly appreciate those who share our passion. 

• Conceptualisation: Generate original ideas and concepts for advertising campaigns and branding initiatives, working closely with company directors to achieve well-defined goals.
• Campaigns: Create visually stunning and captivating campaigns across various channels, including print, digital, e-mail, social media, and video.
• Project Management: Oversee creative projects from conception to completion, managing timelines, resources, and budgets. Ensure projects stay on target and integrate with overall company objectives.
• Quality Control: Maintain quality and consistency in creative work, providing feedback and ensuring deliverables meet high standards.
• Brand Management: Develop and execute the brand's creative vision, ensuring alignment with visual guidelines and strategic global objectives across all touchpoints.
• Reporting: Deliver detailed reporting on project timelines, budget utilisation, creative output, customer feedback, and key performance indicators (KPIs).
• Departmental Development: Develop workflows, systems, policies, and talent to ensure departmental goals are achieved. Proactively looking for ways to streamline and improve.

• Market Research: Conduct market research and competitor analysis to identify emerging trends, ensure campaigns are fresh and engaging, and the brand is well positioned.
• Interdepartmental Collaboration: Work closely with cross-functional teams (engineering, sales, finance, etc.) to ensure customer and market sentiment is driving key interdepartmental processes. Utilise insights gained to create compelling campaigns that resonate with our target audience.
• External Agencies: Collaborate with external agencies (advertising firms, design studios, production houses, etc.) to execute creative projects. Clearly communicate project objectives, providing creative direction, establishing timelines, managing budgets, and reviewing and approving deliverables.
• Content Creation: Conceptualise and manage content creation projects related to product launches, events, and advertising campaigns. This involves story boarding, managing talent (photographers, cinematographers, models, etc.) and reviewing deliverables to ensure content aligns with brand guidelines and meets project goals.
• Social Media: Manage social media properties (YouTube, Vimeo, Facebook, Facebook Groups, Instagram, etc.). Engage with followers, track mentions, and utilise customer engagement to improve campaign effectiveness. 
• Marketing Assets: Manage creative assets to ensure they meet high-standards and can be deployed effectively.

• At least 5 years of experience in a Creative Director role for a reputable global brand.
• At least 5 years of experience building customer engagement for a lifestyle brand.
• A results-driven approach and a proven track record of success.
• A genuine lifestyle interest in motorsport, off-roading, camping or outdoor activities (surf, skate, motocross, mountain biking, rock climbing, etc.).
• Experience in one of the following industries; 4x4 accessories, automotive, outdoor lifestyle or action sports (surf, skate, motocross, mountain biking, camping, etc.).
• Excellent leadership and team management skills, with the ability to inspire and motivate others.
• Expert-level design skills and a portfolio that reflects these abilities.
• Highly developed communication and organisational skills with extreme attention-to-detail.
• To fit with our company culture (and brand ethos) it is critical that you are; kind, positive minded, and highly motivated in your pursuit for growth.
• Expert-level proficiency with the Adobe Software Suite.
• A positive approach that is highly focused on creating win-win solutions for our co-marketing partners.

• A genuine lifestyle interest in motorsport, off-roading, camping or outdoor activities (surf, skate, motocross, mountain biking, rock climbing, etc.).
• Strong understanding of off-road culture, 4x4 accessories, and the target market.
• Experience working with Digital Asset Management Software (Brandfolder, Bynder, etc.).
• Experience working with Product Information Management Software (Salsify, Plytix, etc.).
• Experience with Shopify Plus E-Commerce Platform.
• Experience with E-Mail Marketing Automation Software (Klaviyo, DotDigital, etc.).
• Experience with Social Media Management Software (Sprout, Hootsuite, etc.).
• Experience managing Brand Ambassadors and Social Media Influencers.
• Experience utilising the latest AI (Artificial Intelligence) tools to achieve departmental goals.

• Work with a team of all-stars that has been hand-picked for their positive approach to interdepartmental collaboration.
• We’re a fast-growing company that treats each of our employees like family.
• We take regular off-road adventures & camping trips to test products, shoot marketing content, and experience an outdoor adventure lifestyle.
• Opportunities for Employee Shareholding.
• A highly positive workplace with exceptional work-life balance.
• Ability to be part of a positive-minded and enthusiastic team.
• Ability to travel the world and make connections with high-level industry contacts.

If you’re ready to take the wheel and drive the marketing efforts of a leading 4x4 accessory brand, we want to hear from you. This is a unique opportunity to showcase your creativity, strategic thinking, and industry expertise in a dynamic and growing organization.

To apply, please submit your resume, portfolio, and a cover letter highlighting your relevant experience and why you are the perfect fit for the role. We look forward to embarking on an exciting off-road journey together!

Chief Products is a leading provider of top-quality 4x4 accessories, catering to off-road enthusiasts worldwide. Our mission is to enhance the off-roading experience by offering innovative and reliable products that meet the demands of rugged terrains. We take pride in our commitment to exceptional craftsmanship and customer satisfaction.

Chief Products is filled with a dedicated group of artisans, setting out to build something bigger than a brand; a culture of enthusiasm for outdoor adventures - inspired by creativity, inclusion, and a genuine passion for life. Launched in 2013, we’ve grown 200% (on average) every year since our inception. In 2016, we launched operations in North America and quickly drew an enthusiastic following of customers and brand evangelists. In 2017, we hired a new Head of Engineering (from the Concept Car team at General Motors Global Design Centre). In 2019, we closed 2 rounds of investment (one from the QLD Government) to help fund our fast-paced growth. In our current financial year, Chief Products is on target to deliver the highest revenue and profit since we founded the company in 2013.

READ MORE ABOUT OUR CULTURE @ https://www.chiefproducts.com.au/pages/about

WATCH - BEHIND THE BRAND @ https://vimeo.com/299819454

WATCH – GEAR YOU CAN TRUST (Short Film) @ https://vimeo.com/656406135

We hire passionate people; who love coming to work, looking beyond the boundaries, doing things that are hard and innovating to make things better. If you have an enthusiastic approach and meet the above requirements, we’d love to hear from you.