Creative Strategist

Who we are:

We are a leading operator in Australia and New Zealand’s fast-growing Out Of Home advertising industry and our purpose is to make public spaces better! As an ASX listed company with 800+ team members, we create deep engagement between people and brands through Unmissable location-based media solutions that inform, entertain, and inspire. Our network is unparalleled, with a diverse portfolio of 37,000 classic and digital signs across roadside, retail, airport and place-based media offering in CBD office towers and universities.

Our culture:

Join an organisation united by drive, creativity, innovation, and community. We show up and we are all here to be bold, to be brave and to push the boundaries in Out Of Home advertising. United by our commitment to imagination, you will have the opportunity to collaborate with diverse, talented, and dedicated colleagues across Australia and New Zealand who are all passionate about raising the bar each and every day. Realise your potential and make an impact with us.

The Role:

In this permanent full time role as a Creative Strategist at oOH! media you will play a key member of our creative and innovation hub, POLY, focusing on driving the development of insightful, big ideas that exceed client expectations, achieve results and win business for oOh!. You will create insight-led campaign strategies that drive the right approach, to the right idea, across multiple OOH platforms, and to effectively respond to briefs.

You’ll also be responsible for:

• Developing compelling stories in presentations to sell OOH creative ideas and media opportunities
• Researching and developing strategic insights to support creative ideation across multiple OOH platforms
• Leading responses to creative briefs from advertising agencies
• Leading workshops, brainstorms and idea development as well as collaborating across creative teams to define objectives and problem solve
• Ensuring brand positioning, awareness and consideration working within Brand Guidelines and Style Guides
• Developing insights and deep analysis of creative performance across multiple platforms,
• Strategically apply the latest platform, industry, creative trends, and digital best practices

What success will look like:

With a minimum of 3-4 years of advertising experience, developing and creating for OOH + campaigns will set you apart from the pack! You’ll have held an exciting portfolio of previously executed projects that have delivered measurable results for clients.

In addition, you will have:

• Exceptional communication skills, to express strategy, key messaging, ideas and opinions to stakeholders and wider teams, succinctly and clearly.
• A creative storyteller who understands how to connect with our target audiences across all channels using great copy, imagery/video and community interactions
• A self-motivated go-getter who has a proactive approach and ability to juggle multiple projects at once with ease
• A bold experimenter who is constantly looking for new ways to surprise, delight, and inspire our consumers through each content pillar
• Understanding of industry and digital best practices coupled with a strong knowledge of platform/Industry/creative trends, in order to articulate and strategically apply to creative executions.

Our Benefits:

• You flex – We are all different and we recognise that. You can flex how and when you need and we have the opportunity to flex as work in a flexible capacity in an environment where you can bring your best self
• Best You - We strongly encourage our people to be their best selves and we have internal and external training plus structured and defined career paths, NGEN memberships, peer mentoring, team shadow opportunities
• Your leave, your way - purchase additional annual leave, inclusive paid parental leave policy that supports all parents and carers, paid wellbeing day, paid community service and volunteering leave days, swap a public holiday for a day of significance
• Support You – We have partnered with wellbeing market leader, Sonder, which provides our people and their immediate family, free human centric wellbeing and care support 24/7. We also provide discounted gym memberships, clothing apparel and discounted online wellbeing retailers

Celebrate You - Active Reward and Recognition Program for peer-to-peer kudos!

If you’re curious, brave, and ready to leap into a career like no other, then apply now!

oOh! actively seeks to include and values the unique talents, perspectives, experiences, and contributions of all people, and is committed to equality, diversity, and inclusion. We are committed to providing a work environment in which everyone is included, treated fairly and with respect. We celebrate our uniqueness and know that our strength lies in our different background, ideas, and perspectives. As an equal opportunity employer, we strongly encourage applications from all peoples, all cultures and all gender identities from Australia and New Zealand.

oOh! is committed to employing team members who align with our Values and who meet the requirements of the role. As part of the recruitment process, there are a number of checks which may be conducted to demonstrate your suitability for a role including police / criminal background checks, medical, drug and alcohol testing, due diligence checks, right to work checks, and/or reference checks.