Creative Strategist

About the role
Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.
We are looking for a talented Creative Strategist to work alongside our Creative Director APAC. You will play a crucial role in driving marketing campaigns by leveraging new ideas, content sources, and media production strategies with our Commercial tea
We’re looking for an ambitious creative thinker who loves coming up with bold ideas to take consumers on a journey. Our work is all about storytelling in the digital world and understanding how this narrative and the Time Out platform can drive performance against our clients goals is key.
Working closely with our Commercial team you will be responsible for brainstorming and building out campaign concepts for our suite of advertisers in lifestyle & travel. We want to push the boundaries of creativity, however, everything we do will be linked back to the core goals of our advertisers.
Key Responsibilities
- Ideating creative, impactful campaigns for RFPs that span video, written content, display, social, experiential, and more
- Offering creative solutions for advertiser needs based on our platforms and products
- Utilising data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our brands
- Participating in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions
- Writing persuasive, on-brand program, display, video, or content series pitches for marketing proposals to bring your ideas to life
Skills & Experience
- A collaborative mindset - you’ll be working with lots of teams within the TimeOut business
- An obsession with media - from TikTok to Instagram and everything in between
- Enthusiasm - your passion for this role will be infectious!
- An idea of what’s happening in the media industry, what’s working well and what platforms will play a role in the future of media habits
- Critical thinking and great problem solving skills
- Understanding of digital Media Planning & Buying landscape
- Great communication skills; ability to effectively communication information and ideas in written and verbal format
- Confident with building relationships
- Team player who can work effectively with teammates and other members of the Time Out business
About Time Out Group
Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels.
Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. The portfolio currently includes six open Markets, several new locations with expected opening dates in 2023 and beyond.
Benefits & Perks
- Opportunity to join an award-winning market leader in digital publishing
- Lots of free tickets and opportunities to experience our city culture
- Flexible working arrangements
- Fun, welcoming and supportive culture
- Learning & Development opportunities
- Paid Parental Leave
- Dog-friendly offices in Melbourne and Sydney
- Celebrations - we’re big on celebrating and shouting out about great work
- Team bonding and social activities
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Base salary range: $85,000 - $95,000.