Address- Pioneering global healthcare technologies leader
- Comprehensive benefits and wellness program
- Dynamic, diverse, and inclusive workplace
About the Client:
Our client is a pioneering force in the healthcare sector, globally recognised for empowering individuals to lead healthier, more active lives through innovative medical technologies. Specialising in a range of life-changing technologies that include diagnostics, medical devices, and nutritional products, they serve over 140 countries. The company is dedicated to diversity, with a workforce that mirrors the varied demographics they serve.
The ideal candidate will have:
Our client is a pioneering force in the healthcare sector, globally recognised for empowering individuals to lead healthier, more active lives through innovative medical technologies. Specialising in a range of life-changing technologies that include diagnostics, medical devices, and nutritional products, they serve over 140 countries. The company is dedicated to diversity, with a workforce that mirrors the varied demographics they serve.
About the Role:
An outstanding opportunity is now available for a seasoned CRM Marketing Manager. The selected candidate will lead the strategic development and digital transformation of a top-tier CRM platform, targeting both direct consumers and healthcare professionals. Key responsibilities include:
- Crafting and executing strategies to enhance customer engagement and retention, maximizing lifetime value.
- Leading customer journey mapping and analysis to improve loyalty and retention across multiple contact points.
- Managing the complete campaign lifecycle—from planning to execution and performance analytics.
- Innovating segmentation and testing approaches across various channels to optimise marketing efforts and revenue.
- Developing automated marketing triggers and personalised content based on detailed customer behavior analysis.
- Conducting A/B testing for channel enhancement and defining marketing metrics for optimal path-to-purchase tracking.
The ideal candidate will have:
- 5-8 years of relevant experience in CRM, ideally within consumer-facing sectors like e-commerce or retail.
- A proven track record in CRM planning, journey building, and customer lifecycle management.
- Strong analytical skills with the ability to lead in complex, matrixed organisations and influence stakeholders across various functions and regions.
- Excellent communication skills, capable of conveying complex CRM concepts to both technical and non-technical audiences.
Reference number: BH-5235
Company: Miller Leith Melbourne
Date posted: 30th Apr, 2024
Reference number: BH-5235
Profession:
Digital
Digital / CRM Manager
Company: Miller Leith Melbourne
Date posted: 30th Apr, 2024
