Address
SalaryAbout The National Breast Cancer FoundationThe National Breast Cancer Foundation (NBCF) is one of Australia’s leading not-for-profit organisations funding world-class breast cancer research. We are seeking an ambitious and capable Customer Technology Manager to join our team and take us one step closer to our vision of Zero Deaths from breast cancer.At NBCF, we’re determined to create a better tomorrow. We know research matters, and it is central and critical to improving breast cancer outcomes.With a highly talented and committed team, and an enviable reputation, NBCF is well positioned to achieve even greater outcomes over the coming years and change the future for all those diagnosed with breast cancer.About the RoleThe Customer Technology Manager will play a pivotal role within NBCF's Marketing, Digital, and Technology team. You will support the development of our digital strategy and oversee day-to-day MarTech operations. This role is integral to the execution of our newly developed strategies across various areas including Corporate, Research, Fundraising, People & Culture, Brand and Marketing. Your role will be to understand the implementation needs of the other strategies from a holistic perspective and to deliver the technology, tools, integrations and processes to allow the efficient and effective delivery of our future customer-centric and data driven initiatives.Key ResponsibilitiesStrategy Development:
- Collaborate with the Director of Digital Technology, external agencies, and internal teams to develop and execute the digital strategy.
- Research, evaluate, and recommend new platforms, technologies, and tools to support marketing initiatives.
- Oversee the implementation and integration of MarTech solutions across various channels and platforms.
- Champion a customer-centric approach, using data and insights to optimize user experience and marketing strategies.
- Establish metrics, KPIs, and performance tracking mechanisms to evaluate the effectiveness of MarTech initiatives.
- Implement effective resources and solutions in line with the Marketing and Digital strategy.
- Drive the implementation of the Marketing and Digital strategies alongside the Director of Digital Technology and Head of Marketing.
- Support current MarTech activities and collaborate with stakeholders to plan and deliver digital initiatives.
- Manage multiple email campaigns, review EDM data, and suggest improvements for higher conversion rates.
- Build and edit web pages using WordPress, HTML, and CSS.
- Manage SEO and SEM strategies with the Head of Marketing and external agencies.
- Provide insights through Google Analytics to enhance conversion rates.
- Utilize conversion rate optimization tactics such as A/B Testing.
- Ensure web/marketing stack service delivery within approved SLAs.
- Implement and test content on various platforms, including websites and emails.
- Coordinate with third-party vendors and agencies for platform development, support, and maintenance.
- Work with the IT Manager to ensure compliance with privacy and security laws.
- Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
- Proven experience in Marketing and Digital strategy development, implementation, and optimization.
- Strong knowledge, including hands on experience, of marketing automation platforms, CRM systems, analytics tools, website hosting and management platforms and other MarTech solutions.
- Demonstrated expertise in UX principles, customer-centric marketing, and persona development.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Exceptional leadership and team management skills with the ability to inspire and motivate others.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across departments and all levels of the organization.
- You have walked the path from manual batch and broadcast communications to automation, orchestration and personalisation.
- You have a willingness to roll your sleeves up for the next 9 months whilst we are finalising our strategy and getting approval to resource to support it.
