Data & Insights Strategist

A career at ACM is a chance to write your own story and help make a difference with your ideas, energy and skills. We want to offer you an opportunity to create a life for yourself and a lifestyle in some of the most beautiful and vibrant parts of Australia. At ACM we tell the stories of Australia. From the city to the bush, from the country to the coast, our trusted local news keeps hundreds of Australian communities informed, connected and strong.

We are Australia's largest independent media organisation made up of more than 100 leading rural and regional news brands consisting of community-based websites, daily and community newspapers, magazines and events. From the Canberra Times, Newcastle Herald and Bendigo Advertiser, our trusted news brands have been setting the agenda in Australia's key regional population centres for more than 180 years.

At ACM our people are at the heart of everything we do. Our business may be diverse but we are united when it comes to our vision and values.

The Opportunity

The Data Strategist within the Customer Solutions team leverages data to understand human behaviour and analyse various data sources to craft narratives that drive business performance. They must be mindful of the commercial impact of their role, aiming to positively influence commercial outcomes and drive revenue. A key part of the role is to increase the understanding of ACM audiences amongst internal stakeholders. The role involves working with strategists and researchers and liaising frequently with the commercial team to help them effectively utilise the insights provided. The role is varied and offers exposure across different parts of the business.

The successful candidate will have        

• A high level of experience using Asteroid and Roy Morgan data analysis tools.
• Experience using Nielsen AdEx and analysing spend data to determine opportunities
• Experience with IPSOS Iris will be an advantage
• The ability to translate complex data into concise and accurate insights and present them in a compelling and engaging manner to a broader audience.
• Ability to interrogate media data for insights and sales stories and to produce creative research presentations
• Familiarity with SMI and Google Analytics
• Proficiency in Microsoft Excel and PowerPoint or Google Suite
• Commercial awareness
• Excellent communication skills
• High attention to detail
• An interest in human behaviour and marketing science, with a continuous desire to learn.
• A talent for finding stories through the use of data and having the ability to produce interesting and compelling collateral
• Being curious about data and wanting to explore further.

Your responsibilities include

• Build positive and collaborative relationships with all stakeholders (eg sales team) so must maintain and develop strong account management skills.
• Help build brief responses and proactive campaigns designed to capture the attention with the right ACM audience segments, insights, attitudes and behaviours.
• Analyse data to pull out the best consumer story in order to respond to the brief using all available data tools (internal data and external data and sources when required and where necessary).
• Be the team go-to for data analysis and commentary on projects they are working on where required.
• Create and maintain dashboards and other self-service options that increase access to audience data across commercial teams.
• Work together with Strategy Directors and the Research team when needed.

Why you should join ACM

ACM's purpose is driven by our passion for keeping our communities strong, informed and connected. We truly value independence and encourage you to achieve your best work in an environment that allows your authenticity to shine and supports your development in your media career.

Our employees also enjoy the following benefits:

• Hybrid working
• Lifestyle discounts - Flare benefits, digital subscriptions, novated leasing and more
• Competitive Parental Leave Program
• Financial Study Assistance - We will support you to explore further qualifications and can support work-related tertiary qualifications and courses
• Make a Difference - We pride ourselves on making a difference for our audiences, communities and achieving results for our advertising partners

Next Steps

Please press the APPLY button - we can't wait to hear from you!

Check the link below to see the ACM careers page - https://joinus.austcommunitymedia.com.au/home

We advocate Diversity and Inclusion

ACM embraces all aspects of diversity and inclusion and are committed to creating a workplace which reflects the incredibly diverse customers, audiences and communities we serve. Candidates from all backgrounds will receive equal consideration for the opportunity they apply for

Disability Accommodation

For individuals who need assistance at any point in the application and interview process please contact the ACM Jobs team via email - ****@austcommunitymedia.com.au