Digital Content Designer

We are a purpose-driven business, owned by our customers

Bank First is a customer-owned bank that exists to serve the people who serve the education and health community. Our members put others first, so we put them first.  

We have a clear strategic mandate to transform and grow the bank to do more for our members. At Bank First we are empowered to make bold moves to reimagine the way we serve our members.

In a world that’s rapidly changing, we’re not standing still. Our aim is to be the go-to bank for today’s generation of carers, and the next, and the next!

We’re making changes to make our bank even stronger and more aligned to the needs of our Members and we’re looking for great people to join us.

So, what’s the role?

In this role you will be responsible for producing engaging content with a strong creative approach. This is a hands-on role that involves various content production aspects, including copywriting, editing, and asset production.

This role is hybrid, however, based in Hawthorn East, Victoria
 

Key duties include but are not limited to the following:   

Content Copywriting

• Coordinate with internal subject matter experts and external contributors to gather and leverage their expertise in creating valuable and engaging content.
• Identify, interview, and write stories based on customer experiences.
• Develop story content demonstrating the impact our partnerships and events make.
• Develop and edit content for various digital channels, including websites, blogs, email, and advertisements.
• Assist in proactively maintaining website content to ensure information is up-to-date.

Asset and Collateral Production

• Design and create various Digital Content assets and collateral, including ads, infographics, brochures, flyers, etc., using Adobe Creative Suite.
• Optimise Digital Content assets for different platforms and channels, considering factors such as responsiveness, load times, and user interaction.
• Work closely with our Member & Community Engagement team to ensure consistency in visual branding and style across all Digital Content, aligning with our brand guidelines and objectives.

The suitable, tertiary qualified candidate will have the following:

• 4+ years of hands-on experience in digital production, marketing, or a copywriting related role.
• Understanding of Digital Content creation and marketing principles.
• Understanding of visually compelling and effective Digital Content assets. Skills
• Excellent research skills with the ability to find and evaluate relevant content from diverse sources.
• Strong written and verbal communication skills, with the ability to communicate effectively with internal stakeholders and external contributors.
• Ability to work collaboratively in a team environment and manage multiple tasks with competing priorities.
• Able to communicate complex subject matter in a concise and effective manner.
• Ability to interview customers and subject matter experts in a manner that derives the best stories.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Able to creatively design and produce assets and collateral in Adobe Creative Suite.
• A passion for staying up to date with industry trends and a genuine interest in financial literacy education.

Why join us

• A great opportunity,  in a for-purpose organisation committed to helping the community.
• Meaningful work shaping the way we work to protect our members.
• Work-life balance and flexibility, so you can work in a way that best suits you and your family.
• Hybrid working from home and our offices located in Hawthorn East with free parking.
• Competitive remuneration with extensive leave options and gym membership subsidy.
• Free Employee Assistance Program for you and your immediate family members. We offer access to professional support including confidential counselling, wellbeing coaching, financial coaching, dietary and nutrition consultations, and introductory legal advice.
• Professional development is supported and encouraged, so your career continues to grow as you enhance your technical and leadership skills and capabilities.

To apply

If you are looking for purpose and an organisation that lives their values every day, we encourage you to apply – even if you don’t meet all the criteria.

NO Agencies required for this role and we encourage candidates to apply directly as Agency submissions will not be accepted.