AddressWho we are:
The Ranch is an adventure park set on 200 acres in Boneo on the Mornington Peninsula, South of Melbourne, where outdoor exploration meets fun and adventure, in a safe and nurturing environment. Nestled in the heart of nature's beauty, our park stands as a testament to the harmonious fusion of tourism, wellbeing, and sustainability. As you step into this haven of excitement, you'll find a diverse tapestry of activities designed to bring out the adventurer in you. From unique experiences such as mountainboarding, flying fox, archery and rock climbing, through to serene horse trails, every corner of our park beckons with the promise of unforgettable experiences.During the school term The Ranch operates school camps mid week. We then open our doors to the general public on weekends and everyday throughout the school holidays offering accommodation and adventure. The Ranch is a marketer’s content dream!
The opportunityHelp us tell our story:
Develop, create, and manage high-quality digital content for social media, blogs, and email campaigns.
Collaborate with the team to develop content strategies aligned with business objectives.
Produce and edit multimedia content including videos, graphics, and animations.
Conduct market research to stay updated on industry trends and incorporate best practices.
Optimise content for SEO and ensure consistency in brand voice and messaging.
Track and analyse content performance to make data-driven improvements.
Engage with online communities and respond to comments and inquiries in a timely manner.
Creating and running campaigns to coincide with the school holidays and adventure offered at The Ranch.
Essential skills
Proven experience as a Digital Content Creator or similar role.
Excellent writing, editing, and proofreading skills.
Proficiency in content creation tools such as Canva, Mailchimp and video editing software.
Ability to work independently and manage multiple projects simultaneously.
Familiarity with social media platforms and content management systems (CMS).
Creativity and a keen eye for detail.
Bonus skills
Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
Experience with paid ads - Meta Business Suite, Google ads & analytics.
Strong understanding of SEO principles and content optimisation.
You love a challenge, working collaboratively and achieving goals.
You love social media and the idea of sharing The Ranch’s story lights you up.
Ideally you’re a great storyteller, as well as analytical, and can switch from creative communicator to optimising advertising spend.
You love engaging with people online and in person.
You’re enthusiastic, values led and a contributor;
You'll pitch in and give anything a go!
A fantastic culture, with conscientious people who are passionate about fun, adventure and getting all people outdoors experiencing fun in a safe environment.
Ideally our candidate will have all of the above credentials, but if not, we’re also willing to help upskill in areas that you’re less familiar with.
Staff discounts.
Freedom to be creative.
Opportunity to work in a creative and collaborative environment.
Professional development and growth opportunities.
Flexible working hours.
Learn more about us at www.theranchmp.com.au
If this job excites you and you’re a creative thinker with a passion for digital content, we would love to hear from you! Apply now to join our team and help us tell our brand story in compelling ways.
As we prefer to deal with our team members directly, we will not be accepting calls or applications from recruitment agencies, thank you.
Summary of role requirements:
- Flexible hours available
- 2-3 years of relevant work experience required for this role
- Work visa can be provided for this role
- Expected start date for role: 15 June 2024
- Expected salary: $35 - $45 per hour
