Digital Marketing & Brand Coordinator

Company Overview:

MESI Group is an all-access solution company, at

the forefront of providing innovative rope access solutions across Australia. Our team,

composed of seasoned, multidisciplinary professionals, is committed to delivering services

that meet the highest standards of safety, accuracy, and efficiency. Catering to a variety of

industries such as construction, telecommunications, marine, and more, MESI prides itself

on its ability to offer custom solutions tailored to each projects unique needs. With a focus

on cost-effectiveness and safety, we aim to be your partner of choice for specialised

services.

Role Purpose:

In our quest to expand our reach and elevate our sales, we are in search of a Digital Marketing & Brand Coordinator. This role is pivotal in harnessing digital platforms to generate quality leads, enhance our online presence, and ultimately drive new sales helping to take the business to the next level. If you are passionate about making a tangible impact and fostering business growth through innovative Digital Marketing strategies, we invite you to join our team.

Responsibilities:

You will be responsible for driving the coordination, execution, and evaluation of strategic

marketing campaigns which promote MESI Group's capabilities. Including:

● Support business growth and development through the preparation and execution of

marketing objectives, policies and programs.

● Design and execute marketing campaigns across email, website, and social media to

increase business exposure and engagement with new clients.

● Re-design, enhance and ongoing management of the corporate website with an eye

for design, incorporating engaging visuals and content.

● Spearhead a monthly social media strategy in collaboration with senior leadership,

aligning with our business objectives, target industries and clients.

● Craft and curate compelling content for social platforms (LinkedIn, Instagram,

Facebook) including videos, images, and written material, which promote the MESI

brand and capabilities.

● Manage and optimize online advertisements, setting targets and budgets, and

conducting competitive analysis.

● Analyse industry trends, including growth opportunities, and social media data to

inform content creation and strategy adjustments.

● Coordinate with the leadership team to track sales performance and apply insights

for strategy refinement.

● Undertake market research and competitor analysis to inform our competitive

positioning and marketing strategies.

● Generate reports and marketing materials that communicate complex information in

an accessible manner.

Requirements:

● Proven experience in Digital Marketing, with a track record of generating leads and

crafting a dynamic online presence.

● Graphic design and content creation, with skills in Adobe Creative

Suite (Adobe Photoshop, Illustrator, Premier and Indesign), and similar tools.

● Experience with web design tools such as WordPress and other CMS in an office

setting. Also has experience with Elementor/Visual Composer and C-Panel/WHM.

● Experience with email marketing platforms such as Campaign Monitor.

● Ability to work independently and collaboratively with business leaders, with a

proactive and detail-oriented approach.

● Deliver accurate and comprehensive campaigns, while adhering to strict timelines

and well-defined scope of work.

● Minimum two years of relevant experience in Digital Marketing, market research or

related fields.