Digital Marketing Coordinator

Are you dynamic and creative with a passion for Digital Marketing? Are you knowledgeable in the landscape of social media, content creation, and website management? 

If so, we want to hear from you! Join our team at the Gold Industry Group, a leading national association playing a crucial role in shaping the gold industry’s online presence and engaging with its diverse audiences.

We support our people by providing an inclusive culture with flexible work practices, professional development opportunities, team building and wellness days and an employee assistance program. 

Responsibilities:

Social Media Management:

• Monitor and maintain an active presence across Facebook, LinkedIn, Twitter, and Instagram.
• Develop and execute social media strategies to enhance brand visibility.
• Create, schedule, and post engaging content to drive audience engagement.

Content Creation:

• Source, produce, and edit diverse content for various audiences, including articles, social media posts, and email campaigns.
• Collaborate with cross-functional teams to ensure content aligns with brand messaging and marketing objectives.

EDM Content Creation in Salesforce:

• Build captivating Email Direct Marketing (EDM) content within Salesforce to effectively reach our target audience.

Website Management:

• Update and maintain company websites, collaborating with web developers and designers as needed.
• Monitor website analytics, identify areas for improvement, and implement changes.

SEO Expertise:

• Utilise SEO best practices to optimise websites.
• Conduct keyword research and analysis to enhance search engine rankings.
• Implement on-page SEO strategies for improved online visibility.

Digital Advertising:

• Assist in monitoring and optimising digital ads for maximum effectiveness.
• Analyse ad performance data and recommend strategies for improvement.

Graphic Design:

• Undertake general graphic design tasks to support marketing initiatives.

Programs:

• General support delivering our programs across employment, education, sport and tourism. 

Administrative support 

• Manage general office administrative tasks to support the team, including invoicing, budget management, and event support. 

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field. 
• 2+ years’ experience in a marketing or communications role, preferably in the mining and resources sector. 
• Strong knowledge of social media management, content creation, and website management.
• Familiarity with Salesforce for EDM content creation.
• An understanding of SEO principles and experience in implementing on-page strategies.
• Proficiency in website management platforms, especially WordPress and Squarespace.
• Experience in monitoring and optimising digital advertising campaigns.
• Graphic design skills using Adobe Creative Suite or Canva would be highly regarded. 
• Excellent communication and collaboration skills.

This role is full-time, $70,000 pa + 11% superannuation.

Submit your concise CV and covering letter demonstrating the required skills and relevant experience by 29 January 2024 to ****@skyconsult.com.au or use the apply button.