Digital Marketing Coordinator [ Adelaide Cbd - Permanent Full Time]

About the role

The Digital Marketing Coordinator plays a key role within our marketing team, supporting our Digital Marketing strategy and channels to increase brand and product awareness, digital and social marketing conversions for our marine and tourism brands to meet business, customer experience and sales objectives.

Reporting to the South Australian Sales & Marketing Manager, the Digital Marketing Coordinator is responsible for driving our Digital Marketing channels and initiatives, including developing, implementing and monitoring of SeaLink SA’s websites, development of online content, execution of social media campaigns, and monitoring across all social platforms, search engine marketing, and electronic direct marketing campaigns.

About You

A confident and experienced Digital Marketing professional, you will have engaging writing and content creation skills and a flair for creativity. You will need clear knowledge and understanding of contemporary digital and social marketing trends, with an ability to engage various audiences to drive visitation to our digital channels and nurture customers through to conversion on SeaLink’s products.

Being data-driven, you will also be able to analyse and report on the performance of websites, social media and Digital Marketing channels and campaigns using Google Analytics, Facebook and other data sources to plan and implement effective marketing strategies.

To be Successful in this role you will need:

• Degree in Marketing, Communications preferably with coursework in Digital Marketing (or equivalent)
• Qualifications or experience in Media, Advertising or Journalism (desirable)
• 3+ years’ experience in a similar role (preferably in the travel industry or tourism)
• Experience developing and executing digital, social marketing plans, paid campaigns and email marketing campaigns
• Experience working with Content Management Systems (CMS) and Email Marketing Solutions (e.g. Salesforce)
• Ability to create engaging content including written, imagery and video
• Experience managing social media platforms including customer responses
• Monitor and report on web traffic, interpret website analytics, conversions and goals, e-commence values and KPI’s
• Monthly reporting on Digital Marketing activities, including results of EDM campaigns
• Superior accuracy and excellent written communication skills
• Collaborate with the marketing team to assist with projects which can change on a daily basis, therefore flexibility and the effective management of time is essential

If you are self-motivated, driven to deliver results, have a ‘can-do’ positive attitude, with the ability to work both autonomously and collaboratively with others we would like to hear from you.

About Us

SeaLink Marine and Tourism is part of the Kelsian Group - Australia’s award winning largest integrated land and marine, tourism and public transport service provider with established international operations in London and Singapore.

With around 10,000 employees, the Kelsian Group is one of Australia’s most experienced and diverse multi-modal transport businesses operating around 5,000 buses, 120 ferries and 24 light rail vehicles, carrying over 207 million customers per year.

Our purpose is to be a world leader in delivering essential journeys through safe and intelligent transport solutions and create brilliant customer experiences.

To find out more information about SeaLink Marine and Tourism’s brands and products around Australia visit our Brilliant Travels website – www.BrilliantTravels.com.au

How to Apply

Click APPLY now, attach your cover letter and resume addressing the success factors required for this position and explain why you are the most suitable person for this role.

Applications close by 5pm on Friday 28 June 2024 or earlier if a suitable candidate is found – so please don’t delay!

Kelsian Group Limited is committed to providing equal employment opportunities and embracing diversity to benefit all. We actively encourage applications from any background. We strongly encourage applications from Aboriginal and Torres Strait Islander people. To find out more about the Kelsian Group visit www.kelsian.com