AddressThrowback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?!) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a 21st birthday trip to Paris, Sarah returned with an idea to do just that! 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs! That’s right - if you’ve got a ticket to it, we’ve got an outfit for it!
Based in Brisbane, Australia, we’re looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we’d totally love to meet you.
Overview:
The Digital Marketing Coordinator is responsible for assisting with customer acquisition and conversion through paid digital channels in line with our global e-commerce and performance marketing strategy.
Responsibilities:
- Support with the Digital Marketing strategy (SEM, Paid Social, Display & Affiliate).
- Execute performance marketing campaigns alongside the wider marketing team working to meet performance KPIs.
- Implement and optimise paid search tactics based on top line Digital Marketing strategies to continuously improve performance, innovate and drive results.
- Work with Digital Marketing Manager to drive performance through:
- Google Ads
- Meta
- TikTok
- Snapchat
- Work closely with the wider marketing team to brief and optimise different creative executions, living and breathing our test and learn culture.
- Work with the Digital Marketing Manager to provide ongoing optimisation for campaign structuring, audience segmentation, landing pages and improvement opportunities across all performance marketing channels.
- Utilising 1st and 3rd party data to target and convert high-value customers and identify areas of opportunity.
- Assist and cultivate relationships with affiliate partners
- Perform daily monitoring of campaign performance to ensure traffic and ROAS objectives are achieved.
- Perform analysis of website traffic and visitor behaviour to identify trends and opportunities.
- To ensure ad visibility and adherence to guidelines you will need to conduct regular audits of paid search results.
Requirements:
To be successful in this role you will need to have the following;
- Excellent analytical skills and a comprehensive understanding mobile/app advertising and analytics tools to drive actionable insights
- Be able to construct a strong narrative, a natural born storyteller.
- Excellent short form copywriting skills.
- 2 years of experience working on the tools, either in house or in agency.
- Experience working with TikTok, Snap, Pinterest, Meta, Google & Impact (or similar affiliate platform)
- Experience working in retail and fashion highly advantageous
Benefits:
- Flexible working arrangements available
- Excellent employee discounts on clothing
- Excellent workplace culture:
- Regular team events
- Work a team that loves what they do
- Work with like-minded people who are passionate and experienced in their fields
- We care about you:
- Training and development focus for staff
- A culture that supports on your health and wellbeing
- We care about the future:
- We donate 1% of proceeds to our charity partners through our BB Better initiative
- We have a sustainability and ethical targets
- We work with charities year-round
If this sounds like you, we would love for you to send your resume and cover letter through to *******@beginningboutique.com.au. Only successful applicants will be contacted.
