AddressWho we are
Entertainment Group is well-known for the iconic Entertainment Book. In 2019 we evolved to become The Entertainment App, a Membership-based mobile app. We offer a premier lifestyle and rewards platform, providing Australians and New Zealanders with unbeatable household savings for the past 29 years whilst raising funds for community fundraisers.
Our ethos is to GIVE, GET and SHARE. We give back to communities, get access to exclusive benefits, and share meaningful moments. We have raised over $100M for fundraisers and have supported many thousands of local businesses on our journey thus far.
Sound like something you would love to be a part of? Keep reading and see how you can.
The opportunity
Your role as the Digital Marketing Coordinator is to improve acquisition of customers via SEM, increase organic traffic through SEO initiatives and drive engagement with existing customers by deploying CRM campaigns. You will report to the Head of Digital Marketing and work closely with the CRM, Social and brand teams.
Some of the things you will be involved in:
SEM
Management of and optimisation of Google Ads and Microsoft Ads campaigns
Keyword research and identification of emerging keyword trends
Provide reporting on campaign performance and recommendations
SEO
Contribute to content creation across digital channels to support the SEO plan and assist with other SEO initiatives (Back link strategy, blog optimisation)
Ad-hoc reporting on organic traffic and other measures of success for SEO
CRM
Create and deploy EDMs using the Braze platform
Assist with customer data quality and data enrichment initiatives
Testing across the customer lifecycle (campaign and design)
Data analysis and reporting
We are looking for you to bring:
Essential Experience
Braze or a comparable MarTech system
Segmentation and audience-led marketing
Marketing automations
Analytics platforms (GA4) and business intelligence tools
HTML & CSS
A/B Testing
Google Ads and Microsoft Ads
Digital copywriting (various channels)
Essential Skills
High attention to detail
Proactive and self-motivated
Effective communicator
Awareness of best practices across the digital landscape
Additional skills and experience (highly regarded)
Experience with Google Tag Manager and Google Search Console
Ability to develop ad creative in Canva
SQL experience desirable though not mandatory
The ways we support and reward
You’ll be joining a talented and energetic group of people who are passionate about our product. In fact, as part of joining the team, you will receive a membership to our digital Entertainment Book to experience firsthand what you are part of.
We recognise and appreciate your diverse needs and interests and support you at work and at home with flexible work arrangements, birthday leave, volunteering leave, access to EAP and a range of wellness services, flu vaccinations, salary packaging, a comprehensive learning platform and internal development.
To apply, submit your resume and a cover letter by Friday 31 May 2024.
