Digital Marketing Manager - Google Ad Specialist

Job Description:We are seeking a highly skilled and motivated Digital Marketing Manager with expertise in Google and Bing Ads and a strong analytics foundation. In this role, you will develop, implement, and optimise Digital Marketing campaigns to drive customer acquisition, engagement, and conversion.Responsibilities:Paid Search Management:

• Lead strategic planning and execution of Google Ads and Bing Ads campaigns.
• Develop and implement innovative strategies to maximise campaign performance and ROI.
• Conduct keyword research, ad copy creation, and continuous A/B testing for optimisation.
• Monitor and analyse campaign performance metrics, providing actionable insights for ongoing improvements

Analytics and Reporting:

• Utilise analytics tools to assess website and campaign performance.
• Develop regular reports on key performance indicators, providing insights and recommendations.
• Implement tracking mechanisms to measure and analyze user behaviour and conversion paths.
• Utilise analytics tools to assess website and campaign performance.

Budget Management:

• Manage digital advertising budgets effectively to achieve business objectives.
• Conduct thorough budget analysis and allocate resources for optimal campaign performance.

Collaboration and Communication:

• Collaborate with cross-functional teams, including content creators and graphic designers, to align campaigns with overall marketing strategies.
• Communicate effectively with stakeholders, presenting campaign results and proposing strategic adjustments.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing Google Ads and Bing Ads campaigns.
• Strong analytical skills and proficiency in Digital Marketing analytics tools.
• In-depth knowledge of PPC strategies, keyword research, and ad copy optimization.
• Familiarity with SEO principles and their impact on digital advertising.
• Excellent communication and collaboration skills.
• Google Ads and Bing Ads certifications are a plus.

What to expect from a career at Rentokil Initial:A focus on people;We are a service business, and people are at the heart of what we do.We strive to go the extra mile for our customers, which applies to you. Whether you're working from an office, on the road, or on-site with a customer, Rentokil Initial is a place where your whole self is important and valued.Our caring cultureOur culture makes it possible to do what we do: protect people and enhance lives. It might be hard to believe, but despite our position as a global market leader, when you join Rentokil Initial you will immediately feel like you're a part of a family business. We're down to earth, we're collaborative and we truly value the long-lasting relationships we build.Global reach and expertiseJoining Rentokil Initial means joining the best of the best. We're a global market leader with almost 100 years' experience in innovation. We don't rest on our laurels, and love nothing more than empowering and sharing knowledge, expertise, and skills with our teams, old and new.If this sounds like you, simply apply by sending your current CV through and we will be in touch soon.