Digital Marketing Specialist

About Us:

At Deferit, we're at the forefront of empowering people with greater financial control and independence.

We're looking for a Digital Marketing Specialist to join our dynamic team and help us push boundaries and achieve our ambitious goals.

Position Summary:

As Deferit's Digital Marketing Specialist, you will play a dual role in our marketing team. Your mission will involve two core components:

Creative Powerhouse: Your creativity knows no bounds. You'll be ideating and producing ad creatives that truly resonate with our target audience, demonstrating your versatility and innovative spirit.

Design Maestro: Your flair for design will see you creating top-notch visuals for our paid advertising efforts, from eye-catching images to compelling videos.

Thriving in a fast-paced environment, you're ready to tackle challenges head-on, driven by a desire to produce impactful results. Your role will see you donning multiple hats, each one an opportunity to contribute to our success.

Key Responsibilities:

• Creative Ideation: Lead the brainstorming and development of innovative advertising campaigns, focusing on crafting visuals and messages that engage and convert our target audience across various social media platforms.
• Content Creation: Design and produce high-quality images and videos for paid social media advertisements, ensuring all content aligns with our brand identity and marketing goals.
• UGC Campaigns: Lead the development and management of user-generated content (UGC) campaigns, from ideation and creation to curation and deployment. Foster authentic creative ensuring alignment with our marketing goals.
• Strategy Implementation: Work closely with the marketing team to implement effective Digital Marketing strategies, optimize campaigns based on performance data, and explore new ways to reach our audience.
• Market Analysis: Conduct ongoing market research to stay ahead of trends, understand audience preferences, and make informed decisions about content and campaign direction.
• Collaboration: Collaborate with other team members across departments to ensure a cohesive and integrated marketing approach.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
• Relevant experience (3+ years) in the agency environment or the fintech industry is highly desirable.
• Proven experience in Digital Marketing and content creation, with a portfolio showcasing successful social media advertising campaigns that you designed.
• Professional graphic design skills, proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• Excellent creativity and ability to generate innovative ideas and concepts.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong analytical skills to evaluate the effectiveness of marketing campaigns.
• Exceptional communication and collaboration skills, with the ability to work well in a team environment.

Desired Traits:

• Highly driven, productive, and results-oriented.
• Comfortable with fast-paced environments and changing requirements.
• Passionate about staying ahead of the curve in Digital Marketing trends and techniques.
• A problem-solver who thrives on challenges and can wear many hats.

What We Offer:

• A dynamic, innovative working environment where ideas are valued and growth is fostered.
• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A collaborative and supportive team culture.
• Direct access to and collaboration with senior management including the CEO.

How to Apply:

Please attach you resume, cover letter, and a portfolio of your work to your application. In your cover letter, explain why you're the perfect fit for this role and how you will contribute to our team.

We look forward to hearing from you!