Digital Marketing Specialist

Job no: 941995
Work type: Permanent / Full time
Location: Support Office - DocklandsWork is a whole lot better when you love what you do, we know that. That's why we make sure that the loves and interests of our people match their responsibilities. We take what they love, and we let them live it.So, do you want to be part of a team who loves coming to work each day? A team that makes Myer a great place to shop, and an even greater place to work?As the Digital Marketing Specialist, you will work closely with the Digital Marketing Manager (SEM) to drive and optimise a high performing Paid Search approach for Myer as a best in class in-house management model. You will ensure that business targets are consistently met in terms of revenue and profit growth, return on ad spend as well as a number of other key business objectives.

• Full time permanent opportunity!
• Hybrid working model, partly working remotely as well as our support office!
• Opportunity for career development and progression!

About the role:

• Work with the Digital Marketing Manager - SEM, to define and execute the day to day operations of the SEM channel
• Perform regular bid management and optimisations to ensure we are meeting business KPIs
• Account structure and Google Merchant Centre management
• Ad copy and creative management
• Managing new campaigns, sales and product launches
• Regular reporting and measurement, using data visualisation tools and presenting back to the wider team
• Budget management, forecasting and pacing
• Test, learn and analyse initiatives constantly to ensure we are constantly improving results and Myer is at the forefront of new developments in SEM
• Work with the Google team to drive success of the channel
• Liaise with both external and internal stakeholders to drive business understanding of the channel and optimise ways of working
• Contributing to other initiatives in the Digital Marketing team in areas such as analytics, tech, creative, campaigns and ad sub

About you:

• 2+ years' experience working within SEM, with demonstrable hands-on experience of Google SA360 and/or Google Ads from an operational perspective
• Experience working on retail and/or eCommerce SEM accounts
• Experience working with Google Shopping as well as Google Merchant Centre
• Highly analytical, numerate and driven by data; always asking 'why' and looking to test and learn
• An understanding of the broader Digital Marketing landscape
• An understanding of measurement and attribution
• Experience with Google Analytics or similar platforms such as Adobe Analytics
• Highly organised with strong attention to detail
• Agency experience is desirable, but not essential

Benefits to you:

• Work flexibly from home and our NEW Support Office based in Docklands
• Generous Team Member discounts on all Myer products
• A supportive leadership team
• Service Recognition and Inspirational People Awards
• Career growth and succession opportunities across the business

Don't miss this opportunity register your interest to show your talent and explore the great career path at Myer.APPLY NOW!Aust. Working Rights: To be eligible to apply for this job, you must have Australian working rights. For further information contact the Australian Department of Immigration.Equal Opp. Employer: We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.Agency note: Myer Pty Ltd does not accept unsolicited resumes/candidate profiles from external agencies or suppliers via any method. Any candidates submitted in an unsolicited manner, will be considered a direct candidate application to Myer and no fee will be payable.Applications close: 19 Jul 2024 AUS Eastern Standard Time