Digital Performance Specialist

Sanitarium Health Food Company, a leader in health and wellness, is seeking a dynamic and results-driven Digital Performance Specialist to join our marketing team. If you are passionate about leveraging digital channels to drive business growth and have a proven track record of optimising digital campaigns, we want to hear from you.

Key Responsibilities:

• Digital Campaign Management: Plan, execute, and optimise digital marketing campaigns across various channels, including but not limited to, paid search, display advertising, social media (Meta Business Manager and TikTok), and email marketing.
• Performance Analysis: Conduct in-depth analysis of digital marketing performance, utilizing tools such as Google Analytics, Adobe Analytics, and other relevant platforms. Provide actionable insights and recommendations for continuous improvement.
• Conversion Rate Optimization (CRO): Implement strategies to enhance website and landing page performance, focusing on improving user experience, engagement, and conversion rates.
• Data-Driven Decision Making: Utilize data and analytics to inform strategic decisions, ensuring that digital marketing efforts align with overall business objectives.
• Budget Management: Effectively manage digital marketing budgets, allocate resources strategically, optimise media spend, and ensure cost-effectiveness in campaigns.
• Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in digital marketing, recommending and implementing innovative approaches to stay ahead of the competition.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience (3+ years) in digital marketing, with a focus on performance optimisation.
• Strong analytical skills and proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, TikTok Ad buying etc.
• Experience in paid media buying on digital channels, A/B testing, conversion rate optimisation, and data-driven decision-making.
• Knowledge of SEO best practices and strategies.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Why Join Sanitarium:

• We offer a hybrid work environment
• 5 day work week
• Be part of a renowned health food company with a commitment to promoting healthy living.
• Collaborate with a passionate and dedicated team.
• Enjoy a supportive and inclusive work environment.
• Opportunities for professional development and growth.

If you are a digital marketing enthusiast looking to make a meaningful impact in the health and wellness industry, we invite you to apply. To express your interest, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role.

Sanitarium Health Food Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.