Director, Business Marketing (Firstchoice)

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team
The customer office's purpose is to drive the collective growth of CFS by creating the best customer relationship for any brand in Australia. The Director, Business Marketing plays a crucial leadership role across CFS and within the Customer Office. Reporting directly to the Executive Director, Business Marketing, you are responsible for driving our growth targets for FirstChoice, with our biggest channel - financial advisers. You will also be responsible for our employer channel.

Your Responsibilities

• Support the Chief Customer Officer and Executive Director, Business Marketing to deliver the strategic growth of CFS across our adviser and employer base. Bring innovative, world-class thinking to disrupt the B2B adviser and employer marketing category.
• Drive growth through partnering with key members of the extended leadership team, especially in Distribution
• Partner with strategy and distribution to write integrated briefs to drive and sustain growth outcomes across paid, earned and owned media
• Partner with brand and marketing operations to ensure the timely delivery of all activities within brand strategy and to meet our FUM commitments
• Develop a data and experimentation driven approach to optimisations throughout the marketing funnel - across channels, audience targeting, creative, and messaging
• Collaborate with paid, earned and owned media leads to drive maximum impact of in-market activity and maximise share of voice

• You will embrace creativity and the power it affords to drive supernormal impact to our growth objectives
• World-class communicator with excellent leadership skills
• Dynamic operator with a passion for driving change but also the resilience to cope with the rapid organisational change required
• Experience leading marketing teams of similar capability across brand, media, creativity, content, experience
• 10 + years of marketing experience ideally within Financial Services

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need.
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Apply today and join us in helping Australians to achieve their financial freedom.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.