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SalaryCompany Description
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Description
An exciting opportunity has become available for a Director Digital & Ecommerce, Pacific to join our team. This role will be based in Sydney and will be reporting directly to the VP Commercial, MEA with SVP Digital & Ecommerce, MEA APAC as the role’s matrix manager. The primary mission of this role mission is to elevate the digital performance of all hotels within the region. You will play a pivotal role in driving revenue growth, optimizing channel strategies, ensuring rate parity, and championing best practices defined by the Digital & E-commerce Centre of Excellence in MEA APAC. Your influence will extend across various stakeholders, and you will serve as the foremost advocate for digital and e-commerce excellence throughout the MEA region.
Getting to know the role and your responsibilities:
Channel Mix Strategy: Develop and execute a comprehensive channel mix strategy, emphasizing direct web and indirect web contribution, to maximize revenue for all hotels in MEA.
Best Practice Adoption: Ensure that all hotels within the region adhere to digital and OTA best practices established by the Digital & E-commerce Centre of Excellence in MEA APAC.
Pricing and Rate Parity: Oversee hotel pricing strategies to align with Accor's overall strategy and ensure rate parity across distribution channels. Monitor the Distribution Health score to optimize opportunities for direct channels.
Stakeholder Engagement: Collaborate effectively with internal stakeholders, including Commercial Directors, Vice Presidents of Operations (VPOs), General Managers, and in-hotel commercial team members, to align digital strategies with business objectives.
OTA and Partner Connectivity: Serve as the primary point of contact and support for hotels regarding OTA relationships, account management, and marketing activations.
Voice of the Centre of Excellence (CoE): Act as the key spokesperson for the Digital & E-commerce Centre of Excellence, representing its interests and promoting its vision throughout the MEA region.
Training and Development: Curate and deliver comprehensive Digital & E-commerce training programs to educate and empower relevant stakeholders across the region, including property-level teams.
OTA Relationships: Cultivate and maintain direct relationships with all pertinent OTAs, both locally and across the MEA region, to optimize collaboration, run campaigns and drive channel performance.
Standards Implementation: Ensure the regional and global digital and e-commerce standards set by Accor are consistently implemented across the entire portfolio of hotels within the MEA region.
Qualifications
What we need from you
A bachelor’s degree in related field with minimum 10 years of experience in Digital & E-commerce Performance Role and a minimum of 5 years in senior Social Media management role.
Flexibility to travel frequently within the MEA region.
Strong team management skills and experience.
Excellent communication and presentation skills.
Proficiency with Social Media software and data analysis tools.
Results-oriented mindset with a focus on revenue growth and performance optimization.
Ability to work independently and as part of a team.
Additional Information
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
