Director,Content

Our client is a government agency that is responsible for the delivery of a wide range of services to the ACT community, including health, education, planning and urban renewal, transport, law enforcement and maintenance of infrastructure.

The director of content supports the delivery of content for various communication channels including websites, e-newsletters and print publication, as well as Governments social media channels.
Collaborating within and across teams to develop and distribute high quality content, this role will ensure the right information is provided to the right audience, at the right time 

Responsibilities:

• Develop and execute the Government’s WHOG content strategy in collaboration with senior executives, Ministers’ Offices and directorates across government
• Work closely with stakeholders, subject matter experts and multidisciplinary teams within other directorates and Ministerial offices to source, design and curate content designed around user needs
• Work collaboratively across government to encourage the ongoing development of contemporary digital practice
• Undertake regular performance reporting and analysis to inform audience growth and engagement as well as to demonstrate impact and return-on-investment spend
• Where appropriate, develop and manage direct relationships with social media platforms to facilitate access to new features and execution of strategic campaigns
• Manage a multidisciplinary team, including supervising staff, mentoring, managing workloads and building capability
• Provide communications support at the Public Information Coordination Centre (PICC) in times of a Territory emergency and

Skills and Experience:

• Extensive experience in audience and insights driven communications and content strategy, development and implementation.
• Strong experience in sourcing, developing and editing engaging content for multiple platforms including print, online and social media, particularly in a complex and high paced environment with multiple stakeholders.
• Expertise in social media or digital marketing, including a deep understanding of major platforms with a focus on audience growth and engagement and content creation, development and production.
• Initiates creative and innovative ideas, approaches, insights or designs.
• Demonstrated ability to develop and provide insightful analysis and reporting on data related to content performance and audience growth.