Address
Form of workWho are we?
Francesca is the on-trend designer jewellery label by sisters Hannah & Rachel Vasicek. Established at Tasmania’s famous Salamanca Markets, Francesca has grown to be a much-loved Australian brand with an international online store presence and stores in both Hobart and Melbourne. Francesca is everyone’s go-to jewellery brand. Founded on the belief that success means nothing unless you’re giving back, Francesca combines beautiful design with an empowering purpose.
So what exactly does all this mean?
As the eCommerce and Digital Marketing Assistant, you’ll have the opportunity to help grow our brand through this next rapid growth phase. With a strong focus on eCommerce, are you someone with attention to detail, able to execute efficiently and proficient in reporting. If you thrive on attention-to-detail and focused on producing a high standard of work, we want to hear from you. This role is at the heart of the engine room of marketing and is a ‘behind-the-scenes’ position where you’ll be involved in many parts of the brand and a big contributor to our KPIs.
Responsibilities:
Website
- Shopify product management
- Asset management, ensuring samples and images are collated ahead of launches
- Tagging products and collection management
- Management of out of stock products and communication to marketing team
- Management of pre-order system
- Managing upsell and mystery gift on the website
- Organising the ‘Launch Pad’ to schedule website changes for sales and promos
- Management of bundled products
- Basic website edits to text and visuals (via Shopify Customiser, so no code required)
- Management of loyalty system
SEO & Copywriting
- Project based SEO work (targeting specific keyword groups)
- Weekly/monthly reporting
Digital Marketing
- Working alongside the E-commerce Manager to help set up and deliver ads
- Research audience preferences and discover current trends
- Analyse and optimise pay-per-click (PPC) campaigns to increase ROI
- Produce weekly/monthly reports and recommendations on all campaigns, working closely with our Ecommerce Manager to ensure these recommendations are carried out.
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Follow posting schedule, uploading pre-organised adverts
- Create A/B tests with ads to improve CTR or ROAS
A few must-haves:
- Must have ecommerce experience (ideally Shopify, but please provide examples)
- Must have understanding of SEO principles and best practices (ongoing training provided)
- Must have experience in Facebook Ads Manager and Google Ads (ongoing training provided)
- Able to work autonomously and can spell/ grammar check themselves
- Detail oriented and lover of spreadsheets
- Bonus points/task - along with your application, please submit a review of our website
For more details and to request a copy of the full Position Description, contact Leanne Johannesen at ******@francesca.com.au.
If you meet the selection criteria and have appropriate work right, we encourage you to apply.
Applications close: Friday 3rd May 2024
