AddressRole Purpose & ScopeThis role is to assist the Ecommerce Manager in provide business administration, analytical support and manage brand presence digital retailers.
Events
- Working with Ecommerce Manager to strategize campaigns on retailers to support events
- Coordination of retailer activation plan and maintaining Events & Activation calendar
- Work with creative agencies to execute merchandising strategy on retailer platforms to drive conversion and achieve internal KPIs, including visual merchandising for promotional landing pages.
- Post-campaign analysis and reporting to assess against digital KPIs and commercial objectives. Develop learnings for future campaigns.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key content levers within eCommerce and assist in the implementation of these where relevant
- Lead PM strategy to ensure achievement of 30% share of search in all key relevant search terms – Organically and paid.
- Lead relationship with PM agency to ensure best return over investment and achieve aggressive growth targets.
- Manage PM budget to the year, to ensure good spent rate.
- Help in the management and analytic reporting of PM advertising campaigns on retailer platforms
- Collate, Analyze and Interpret sales data to identify trends/opportunities.
- Help to develop short- and long-term channel strategy.
- Alignment with Precision marketing Lead and brand teams to ensure best in class TTL execution
- Help and support ABL campaigns with ecommerce adaptations.
