AddressDymocks Retail is a nationally recognised multi-channel retail brand with over 50 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.
In this role, you will reported to the Ecommerce Manager and you primary duties will be:
- Own the digital marketing performance for Dymocks online and utilise your expertise to drive growth, brand awareness and deliver strong ROI
- Collaborate with our digital marketing agency to execute and optimise SEM and SEO performance
- Responsible for launching the affiliate partner program ensuring the best chance for success by building a great partner portfolio aligned with digital strategy and budget
- Support the Ecommerce Manager in driving the successful implementation of projects
- Work closely with the marketing team to support creation, management and evolution of internal digital marketing campaigns including website emails, awareness campaigns and promotions
- Own the customer online lifecycle, driving acquisition and retention to deliver lifetime value through our premium omni-channel shopping experience. Ensuring that initiatives are created to promote loyalty and repeat shopping
- Work closely with our ecommerce content and merchandise team to develop curated landing pages and promotions to align with digital marketing campaigns
- Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in digital marketing campaigns
- Build strong relationships with our publishers and create opportunities for co-op and highlight key releases and range
- 2+ years in a similar role
- Outstanding communication & negotiation ability
- Strong analytical and project management skills
- Demonstrates initiative – proactively suggests ideas and creates opportunities
- Knowledge of Impact Partnership program preferred
- Photography skills a bonus
