AddressWe are thrilled to partner up with Henry Bucks again!
Henry Bucks is a luxury tailored suit company that has a 130 year history of high end fashion in Australia dressing some of the most influential men of Australia.
We're in the market for an Ecommerce & Marketing Specialist Lead with a particular focus on website optimisation, paid media and EDM to join their Melbourne team. This is a role for someone with a data-driven mindset, who'd like to take what's already a great foundation and can use data and experience to identify opportunities for growth.
You'll love:
- Highly autonomous role
- Working in premium luxury fashion
- Having a loyal customer following to leverage growth
- A role where your ideas and insights are truly valued
- This luxury brand is scaling at pace. By joining at such a pivotal moment in the company’s history, you'll get the opportunity to grow with the company with prospects of career progression.
- Being able to work out of their two locations (CBD and Cheltenham) and occasionally from home.
Your role will cover:
- Manage on-site search, navigation, and organisation for Henry Bucks and City Hatters websites
- Drive merchandising and product promotion through sales data, both in-store and online
- Support eCommerce Coordinator with product descriptions, uploads, and photoshoots
- Handle on-site promotions and strategic homepage updates
- Collaborate on marketing strategies for email and social calendars
- Measure website performance using Google Analytics and Shopify
- Coordinate with dropship partners (Myer, Amazon, The Iconic, David Jones) for marketing and promotions
- Assist in uploading products and promotions to dropship channels
- Support various projects across both websites
- Maintain positive relationships with photographers, agencies, and industry contacts
- Monitor website UX and resolve glitches
- Implement customer segmentation through Klaviyo to enhance database growth and reduce unsubscribes
- Create and assess the effectiveness of email flows, including Abandon Carts, Win Backs, and Welcome emails via Klaviyo
We'd love to see your background:
- Ideally at least 3 years of experience working with fashion in ecommerce retail
- Tertiary qualifications in Marketing or similar business field
- Experience with Shopify, Klaviyo or similar platforms
- Experience or strong understanding of Google Ads, Facebook Ads, and CRM
- Experience working within eCommerce or on ecommerce accounts in an agency setting
- You understand what it takes to work on website optimisation to deliver online sales.
Bonus if you:
- Experience with an Ap21 platform.
- Worked within Men’s fashion and can demonstrate an understanding of the Henry Bucks customer profile.
Love luxury & ecommerce? Apply today or reach out to ******@revererecruitment.com.au
