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Form of work
SalaryOur client is a leader in their consumer sector who have grown both in size and digital maturity over the past four years. With a core focus on the customer and creating personalised journeys and experiences, they are looking for someone with a passion for websites and eCommerce who can support the team across web management & personalisation, digital campaigns, SEO and optimisation. If you are someone who loves to work as part of a digital marketing team working on a range of platforms and tools, then this role is for you.
About The Role
The Ecommerce & Web Specialist will be responsible for managing and publishing content to the portfolio of websites. They are also responsible for the website marketing aspects of these sites including SEO, Google Shopping etc.
Key responsibilities include:
- Management and publication of content on company websites and assist in maintaining the web properties – technical updates, promotions and marketing collateral.
- Designing & wireframing new landing pages with best UX & UI practice.
- Reporting on key website metrics for weekly trading meetings and optimising key website metrics such as conversion rates.
- Website personalisation projects as required.
- Driving the creation of copy and banners and new assets through the internal design studio for digital use
- Working with content & brand teams to develop landing pages for campaigns.
- Execute all campaign creative for banners and home page take overs, ensuring all assets are responsive and tested before launch.
- Driving improvements with the development teams with regard to content & ecommerce functionality.
- Responsible for SEO across the portfolio of websites and other ecommerce website marketing channels such as Google Shopping.
- Working with advertising agency to manage digital marketing initiatives
To be considered, we are looking for candidates who demonstrate the following:
- Prior experience working within a digital marketing function having accountability over the website.
- Previously worked on Wordpress and Shopify platforms including understanding the requirements across platforms and technologies including being proficient in HTML & CSS.
- Experience in Google AdWords, SEO, Google Shopping, Google Analytics and being able to work on website personalisation and optimisation strategies.
- Passion for UI / UX, wireframing and web design.
- Collaborative approach to your work including ability to liaise with other team members.
- Large scale national employer within the health and wellness sector with a core focus around the customer.
- Diverse marketing, digital and loyalty team with 15+ employees.
- Hybrid working arrangements with three days in the office, two days work from home.
- $90,000 base + super.
- Brisbane CBD fringe location.
