Head Of Brand Marketing And Communications

The Head of Brand is tasked with leading the brand strategy, visual identity, and content execution, overseeing a team responsible for brand management, creative development, and social media strategy. Operating autonomously under broad direction, they provide strategic brand guidance to the Marketing and Communications team, collaborating with internal and external stakeholders to achieve organisational objectives and enhance the University's reputation.Client DetailsOne of the leading educational institutions globally, this university is renowned for its excellence in research, teaching, and innovation. Located in a vibrant urban setting, it attracts a diverse student body and contributes significantly to advancements in various academic disciplines.DescriptionKey Responsibilities of the Head of Brand Marketing and Communications:Brand Strategy and Management:Lead development and implementation of a distinctive brand strategy aligned with university objectives.Oversee brand architecture, visual identity, and compliance, collaborating for impactful content and campaigns.Evaluate brand and reputation health through market research, presenting findings to leadership.Social Media and Content Management:Oversee social media strategy, channels, and content planning aligned with Marketing and Communications strategy.Implement risk management protocols for social media channels.Collaborate with the Creative Studio for brand-aligned content and Communications.Agency and Partner Management:Lead relationships with agencies and partners for best value and stay informed about emerging trends.Evaluate agency performance and collaborate with Procurement for agreements, renewals, and tenders.Market Research and Insights:Lead strategic audience insights program for brand considerations and preferences.Oversee development and distribution of audience insights using market research and digital analytics.Share actionable audience insights with internal teams for brand advocacy.Leadership:Inspire and lead a team for continuous improvement, innovation, and creativity.Provide strategic input on brand, creative, and content to stakeholder-facing teams.Create a high-performance culture and strong working relationships with leadership.Management and Reporting:Manage Brand team budget for effective resource use aligned with university priorities.Continuously review and improve Brand services for efficiency.Provide regular reports on unit performance against university Marketing and Communications strategies.ProfileThe successful candidate will possess:Relevant Tertiary qualifications.Extensive experience across Brand and Marketing.Communication Skills:Interacts clearly and effectively using respectful verbal and non-verbal communication.Strategic and Professional Capabilities:Demonstrates expertise in excelling in the discipline, continuous learning, opportunity management, impactful communication, digital effectiveness, partnership development, insightful decision-making, strategic thinking, and creative thinking.Core Capabilities:Balances responsibility, ethical conduct, collaboration, university contribution, adaptability, cross-cultural understanding, responds to changing contexts, takes accountability, takes initiative, and exhibits problem-solving skills.Job OfferHybrid Working ModelCompetitive salary dependent on experience17% superannuationTo apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Victoria Luxton on +61 2 8221 8118.