Head Of Marketing

Raisely helps nonprofits across the world bring their fundraising ideas to life. We’re a purpose-driven remote team, spread across 7 countries and 17 cities. 

We’re looking for a Head of Marketing to build the Raisely brand as the premier all-in-one fundraising platform for nonprofits to drive pipeline and customer growth. By joining our team, you’ll not only get to deepen your leadership, strategy, and demand gen skills but save lives, support climate justice, and support the most vulnerable people in our society.

You’ll be Raisely’s first Head of Marketing, working closely with an outstanding team to focus and improve our marketing efforts towards ambitious revenue targets. You’ll oversee our whole marketing strategy, with particular focuses on CRO, SEO, event marketing, and successfully positioning our product in multiple geographies.

You’ll lead 3 excellent specialists – and have the opportunity to grow the team further in 2024. You’ll represent marketing within our leadership team, and be supported directly by our CEO and CCO. We’re a fast moving, data driven team that’ll push you to be ambitious and nimble.

This role is broad. You’ll be responsible for top-of-funnel new business going into our sales team, while supporting customer expansion and advocacy through product messaging, launches, and other customer-facing activations.

Like everyone at Raisely, you need to be an excellent communicator and thrive in a remote, global environment. You need to believe in the values behind our customer screen, and leave your ego at the door (amplifying others is one of our 3 core values).

This role is 100% remote, full time, and permanent. You’ll be expected to do 5 days/38hrs a week while you’re getting up to speed, then within 3 months will be eligible to move to 4 days/30.4hrs as part of our 4 Day Work Week policy.

We are considering candidates who live anywhere in Australia.

Here’s some things that you might tackle in your first few months. 

• Implement new demand generation strategies to grow our sales pipeline by 30% YoY
• Work closely with the sales and customer success teams to map the full customer journey to identify areas of opportunity where marketing can improve our customer experience
• Bring consistent, effective, tested messaging across Raisely’s brand touchpoints 
• Optimise the performance of Raisely’s website, achieving a 3%+ visitor to lead conversion rate
• Reporting on the success and key metrics of our marketing strategy to leadership and board
• Working collaboratively with your team to identify new growth opportunities, and supporting them to achieve them
• Run a product activation campaign that increases adoption of a key platform feature
• Review and implement an updated channel mix, informed by research and analysis

Requirements

You’re an experienced B2B marketer

You’ve been in a leadership position within a marketing team at a B2B SaaS company, and understand the channels, tactics, and data behind a company like ours.

You’re data driven

You’ve held and exceeded multiple goals across the pipeline, and operate with a deep and evolving understanding of the data you own. You communicate your results clearly, and own KPIs like RoAS, CAC, LTV, funnel conversion rates, pipeline, and more.

You’re a doer

You own the execution of your strategy and figure out what you don’t know. You’re an excellent writer and can bring our tone of voice to life in copy across many mediums, and you can translate creative ideas into well-run projects.

You're an empathetic leader

You lead by example, embodying Raisely's values in every interaction, driving not only results but also fostering a culture of empathy and collaboration. You foster a supportive and collaborative environment where individuals feel valued, heard, and empowered to achieve their goals

You care about making a difference

Yeah, we’re all here because we want to make the world better (and by that we mean a utopian paradise where humanity is at peace with our neighbours, nature, and ourselves and we actively support one another to thrive together). So you’ve gotta want that too!

Benefits

In your first week with us, you’ll be a part of helping vetted charities raise 2.5 billion dollars for everything from responding to crisis to curing cancer. 

So we can make this happen, we’ve made working here different. You’d be joining a fully remote, global team of compassionate, generous experts – from engineering to sales. We’re async, avoid busywork and keep meetings to a minimum. We work 4 days a week, for full-time pay, and full-time productivity. Once you’re up to speed, a regular week here is 32 hours.

Working at Raisely is unique. Through your work helping thousands of charities discover Raisely, you’ll generate millions of dollars for the wellbeing of people and planet.

If you needed more convincing, here’s the rest of it:

💵 Salary – Our budget for this role is approx $160k + super

🌳 4 Day Week & Flexible hours – Working here is about getting your work done, not clocking hours. You’ll be eligible to work a 4 Day Week at full pay once you’re past onboarding. We’ll work with you to figure out hours that work with you, and we’re flexible when life gets in the way.

✈️ In-person retreats – Every year we fly you somewhere pretty for our team retreats. Our next one is in the Hunter Valley!

🗺 Annual Leave – Everyone gets 4 weeks paid leave plus 11 days of public holidays, to be taken when you like. Plus, you are entitled to generous paid sick leave.

🌴 Work remotely – We’re a remote-first company - live and work wherever you’re happiest. We’ll cover a coworking space if you’d like to work there.

🤷 Training – We’ll support you with time when you want to learn new skills or pay for conference or course tickets.

We know with diversity comes strength. We want Raisely to be a team of many cultures, nationalities, sexualities, gender identities, religious beliefs, abilities, and ideas. We particularly encourage Indigenous people, First Nations, people from culturally and linguistically diverse backgrounds, people with disabilities, or people without the economic advantage of higher education, to apply for our roles.