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Form of workFeeling Fried in your current role? Join our team and make a real impact across our restaurant network!
About UsAt Craveable Brands we’re the proud owner of four iconic Australian food brands: Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s. And while some of our brands have been around for over 50 years, today we’re one of the fastest growing restaurant brands in the country.
We're big but well portioned, so everyone has the chance to make a difference. As customer fanatics, we’re all committed to success and can see the outcomes of our efforts. You can even taste it.
About the role
The Digital Loyalty Manager develops, implements, and oversees strategies and programs aimed at building and maintaining customer loyalty through digital channels. The this role focuses on leveraging technology, data analytics, and digital marketing techniques to create and manage effective loyalty programs across our brands that enhance customer retention, satisfaction, and advocacy.
Key Activities Include:
Loyalty Program Strategy:
- Develop and execute a comprehensive digital loyalty program strategy aligned with business objectives.
- Identify opportunities to enhance customer retention and increase brand advocacy through digital channels.
Digital Engagement:
- Leverage digital channels, including email, mobile apps, and social media, to engage and communicate with loyalty program members.
- Create targeted and personalized digital campaigns to drive participation and loyalty.
Data Analysis:
- Utilise customer data and analytics to gain insights into customer behaviour and preferences.
- Identify key trends and opportunities for optimizing the loyalty program based on data-driven insights.
Program Optimisation:
- Continuously monitor and evaluate the performance of the digital loyalty program.
- Implement optimisations and enhancements to improve program effectiveness and member satisfaction.
Cross-Functional Collaboration:
- Collaborate with marketing, digital, and customer service teams to ensure seamless integration of loyalty initiatives across channels.
- Work with IT teams to implement and maintain the technical infrastructure supporting the loyalty program.
Communication and Promotion:
- Develop communication plans to promote the loyalty program to existing and potential customers.
- Collaborate with marketing teams to create promotional materials and campaigns.
- Focus on enhancing the overall member experience within the loyalty program.
- Implement strategies to address customer feedback and improve program features.
About You
Essential
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in loyalty program management or a related field.
- Strong understanding of digital marketing and customer engagement strategies.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Excellent communication and collaboration skills.
- Experience with loyalty program technology and platforms.
- Creative thinker with the ability to develop innovative loyalty program initiatives.
- Results-oriented with a focus on achieving program KPIs and objectives.
We offer:
- Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer!
- Free food at all our brands cause don’t we all love chicken!
- Paid Good Deed days supporting a charity that means something to you.
- Extra day of leave in your birthday month to celebrate.
- 26 weeks paid parental leave with eligibility from the first day of employment.
- Discounted gym membership and health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more!
Don't let the passion for chicken fool you, we're a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.
If this sounds like the type of place you can spread your wings, apply today.
We truly believe that bringing together people from diverse backgrounds is key to our ability to continue to grow and do our best work. That’s why we want you to apply even if you don’t think you tick all the boxes – we’re looking for many different skills and abilities to build our culture.
