AddressAbout Us
The G’day Group is one of Australia’s leading and fastest growing tourism companies. With 300+ properties, and a portfolio that spans from holiday parks to some of Australia’s most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia.
The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G’day Parks) and 230K G'day Rewards members.
This is an opportunity to grow your career within one of Australia’s biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, wellbeing initiatives, training and a fantastic workplace culture.
The Role
As the Loyalty Marketing Lead you will leverage your creative and analytical skills to establish a future vision for campaign automation and omni-channel marketing through the best-in-class platform, Salesforce Marketing Cloud (SFMC). You will be responsible for ideating, writing and executing seamless and effective campaigns to drive acquisition, optimise retention and develop lifetime value. You will also assist in the development of the campaign strategy for G’day Parks marketing programs, working with the broader marketing team to leverage insights for improved conversion within key markets. This includes end to end management of activity, from building audience segments through to implementation of tactical, behavioural, trigger-based campaigns and automated journeys. You will work with the G’day Leadership team to develop and support the G’day Rewards loyalty program function; across program management, partnerships and system integrations.
You will be creative, strategic, agile and customer first, with proven experience in using data to drive innovative campaigns and initiatives that deliver conversion and retention uplift.
The role will require you to:
Acquisition & Growth
- Develop and execute G’day Parks life-cycle Loyalty Marketing plan, aligned to business goals through customer insight, segmentation, analytics, and purchase behaviour
- Lead a team to achieve desired outcomes, as well as provide ongoing training and development that aligns to overall loyalty strategy and initiatives
- Day to day management of database, personalisation of content, understanding of omnichannel engagement and identification of gaps for optimal omnichannel performance
- Continuously review, analyse, and share customer insights with the business to drive an increasing ROI on activity
- Grow loyalty/membership program through acquisition and cross/upselling
- Database management to reduce churn and improve engagement
Product Development and Delivery
- Manage, update, and build assets required on G’day channels with Digital Team / Martech lead designed to optimize UX
- Support the activation of key partners across G’day and partner assets
- Support management of External Partner Programs to deliver added value to the G’day group customers and network parks
- Using analytical, process and product development skills to maximise customer experience across all touchpoints of the business
- Support the operational relationship with program partners (activities include):
- Coordinate partner in market activations / events with parks and industry
- Partnership marketing plan
- Any other activity that supports the parks and loyalty program.
Community Experience:
- Contribute to the development of customer experiences that fuel the growth of our Network
- Enhancement of the loyalty program and the App regarding customer experience and return
- Participate in the development of the G’day Parks and Rewards marketing strategy
- Drive a culture of customer led thinking, actively educating the business around customer trends, behaviors, and insights to create a truly customer led business.
- Design and continually improve the customer experience, improving efficiencies by transitioning solutions to on-line channels where possible
Your Experience
To be successful in the role you will ideally have Tertiary qualifications in Business, Marketing, Communications, or a relevant discipline. You will have marketing automation platform experience, ideally Salesforce Marketing Cloud. You will be technologically savvy with the ability to operate multiple programs in conjunction with one another.
You will consider your communication skills, both written and verbal, one of your strengths and pride yourself on your stakeholder engagement skills. You will thrive in a fast-paced and outcome focused environment and have a can-do attitude.
You will be naturally curious and possess a high level of energy, self-motivation, autonomy, initiative and flexibility to be successful in meeting the business demands at G’day Parks. Your naturally upbeat and open style will fit our cultural values.
G’day Group is a dynamic company with an energetic ‘market disrupter’ reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you. Discover more to life - APPLY NOW!
Discover more to life - APPLY NOW!
Benefits
• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Leave Policies – Parental leave / Volunteer leave / Study leave
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G’day Rewards membership / Loyalty recognition benefits
Our ESG Statement
The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.
Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. Drivers Licence essential.
