Address
Form of workABOUT US AND THE ROLE
Australian-owned, Award-winning, and ASX listed, Viva Leisure are Australia’s second-largest and fastest-growing operator of health and fitness experiences and facilities. Viva Leisure operates in all segments of health and fitness and our range of offerings includes big-box health clubs, express gyms, high-intensity group training studios, pilates, yoga, aquatics, women's only facilities, personal training and more.
Founded in 2004, some of our key brands are Club Lime, Hiit Republic, Plus Fitness, GroundUp and Rebalance. We currently have a footprint of over 300 facilities across Australia and internationally, including both corporate owned and franchised sites. Our head offices are in Canberra ACT and Sydney NSW.
Viva Leisure has the mission of connecting health and wellness to as many people as possible through our range of awesome, affordable and accessible facilities. Our vision is to be the #1 in the industry for our employees, our shareholders, our franchisees, our communities, and of course our members.
Our Marketing Campaign Specialist is an in-house/client-side key role within the Viva Marketing Team and is an essential role for all Viva Leisure brands, as it is responsible for all campaign set-ups, optimisation and delivering results across search and social primarily.
This role manages and develops all integrated digital campaigns for the marketing department, reaching existing members (retention) and prospecting potential members (acquisition) across the entire marketing and sales funnel. You’ll be an experienced wizard in campaign platforms, optimisation and campaign delivery and campaign success is in your DNA. You’re always on and driven to deliver ongoing results for your team and brands.
SKILLS & COMPETENCIES
The essential skills & Competencies we are looking for:
- Agency experienced looked upon favourably. We will actively consider outstanding remotely based candidates as well as Sydney and Canberra based applicants.
- Highly proficient in campaign set-ups and optimisation is essential.
- Desirable experience in Programmatic e.g. DV 360 and Affiliate Marketing.
- Analytical and Strategic thinker.
- Strong understanding of demographics, targeting and campaign performance.
- Well organised, with strong attention to detail and proficient at Excel and campaign platforms.
- Work well under pressure and maintain results focus at all times.
- Well informed about trends in media research and technological developments, and pro-active in translating these into new opportunities for Viva.
- Knowledgeable about our business and marketplace, and where and how advertising contributes to success.
- A keen interest in the health and fitness industry.
KEY RESPONSIBILITIES
- Campaign Set-ups:
- Initiate and oversee the setup of campaigns, ensuring alignment with strategic goals and target audience.
- Campaign Management - 'Always On' Approach:
- Implement and maintain an 'always-on' approach to campaign management, ensuring continuous visibility and engagement.
- Campaign Optimisation:
- Proactively optimise campaigns based on performance data, market trends, and audience insights to maximize impact and efficiency.
- Analytics and Reporting:
- Utilise analytics tools to track and analyze campaign performance, providing regular reports with actionable insights.
- Collaboration with Senior Media Planner/Buyer:
- Work closely with the Senior Media Planner/Buyer to align campaigns with overall media strategy, ensuring a cohesive and integrated approach.
YOUR LIFE AT VIVA – PERKS & BENEFITS
Viva is proud of being an Employer of Choice. Our values are Inclusion, One Team, Our Customers, Raise the Bar, Own It and Integrity.
We offer a range of benefits to our employees including complementary gym membership, office kitchens fully stocked with complimentary meals, drinks and snacks, paid parental leave, comprehensive options for flexible work including hybrid work and 9-day fortnights, and ongoing learning and development.
At Viva, we are many brands under one roof and the career opportunities are endless.
Viva is committed to building a diverse and inclusive culture where all backgrounds, perspectives, genders and identities are celebrated. We know we perform our best when we empower all to be themselves.
HOW TO APPLY
To start your journey please Click “apply”.
Viva Leisure is committed to protecting children, young and vulnerable people from harm. The successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children.
Viva reserves the right to pull the advert before the end date if the suitable applicant is found before the close date.
Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We know we perform our best when we empower all to be themselves and thus enabling our future success.
